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Volume 6, Issue 4

Journal of Marketing Theory and Practice

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Journal of Marketing Theory and Practice, Volume 6, Issue 4 (1998)

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Journal of Marketing Theory and Practice, Volume 6, Issue 4 (1998)

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Supply Chain Management Sponsored by SYNCRA Software, Inc

Original Articles

Article

Supply Chain Management: Definition, Growth and Approaches

Paul D. Larson & Dale S. Rogers

Pages: 1-5

Published online: 15 Dec 2015

First Page PreviewforSupply Chain Management: Definition, Growth and Approaches | References | PDF (678.9 KB)

2690 Views
54 CrossRef citations
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Article

Collaborative Planning, Forecasting & Replenishment (CPFR): Realizing the Promise of Efficient Consumer Response through Collaborative Technology

Richard J. Sherman

Pages: 6-9

Published online: 15 Dec 2015

AbstractforCollaborative Planning, Forecasting & Replenishment (CPFR): Realizing the Promise of Efficient Consumer Response through Collaborative Technology | PDF (569.5 KB)

429 Views
37 CrossRef citations
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Article

Single or Multiple Sourcing: An integrated Optimization Framework for Sustaining Time-Based Competitiveness

Amy Zhaohui Zeng

Pages: 10-25

Published online: 15 Dec 2015

AbstractforSingle or Multiple Sourcing: An integrated Optimization Framework for Sustaining Time-Based Competitiveness | References | PDF (1.4 MB)

93 Views
15 CrossRef citations
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Article

The Effects of Back Ordering on Performance: Marketing and Production Cooperation in Supply Chain Management

Joseph R. Biggs, Eldon Y. Li & John C. Rogers

Pages: 26-40

Published online: 15 Dec 2015

AbstractforThe Effects of Back Ordering on Performance: Marketing and Production Cooperation in Supply Chain Management | References | PDF (1.7 MB)

27 Views
1 CrossRef citations
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Article

Balancing Marketing and Supply Chain Activities

Robert J. Vokurka & Rhonda R. Lummus

Pages: 41-50

Published online: 15 Dec 2015

AbstractforBalancing Marketing and Supply Chain Activities | References | PDF (1 MB)

43 Views
2 CrossRef citations
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Article

The Impact of Reverse Logistics on the Total Cost of Ownership

Ronald S. Tibben-Lembke

Pages: 51-60

Published online: 15 Dec 2015

AbstractforThe Impact of Reverse Logistics on the Total Cost of Ownership | References | PDF (1.3 MB)

408 Views
42 CrossRef citations
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Article

How and Why Do Relatively Dependent Manufacturers Resist Supplier Power?

Ashwin W. Joshi

Pages: 61-77

Published online: 15 Dec 2015

AbstractforHow and Why Do Relatively Dependent Manufacturers Resist Supplier Power? | References | PDF (2.2 MB)

94 Views
13 CrossRef citations
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Article

A Balance Theory Perspective of Triadic Supply Chain Relationships

Joan M. Phillips, Ben S. Lin & Thomas G. Costello

Pages: 78-91

Published online: 15 Dec 2015

AbstractforA Balance Theory Perspective of Triadic Supply Chain Relationships | References | PDF (1.5 MB)

175 Views
29 CrossRef citations
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Article

The Impact of 1994’s Further Deregulation of the Trucking Industry: The Rural Shippers’ View

Bert J. Kellerman

Pages: 92-103

Published online: 15 Dec 2015

AbstractforThe Impact of 1994’s Further Deregulation of the Trucking Industry: The Rural Shippers’ View | References | PDF (1.3 MB)

11 Views
2 CrossRef citations
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Article

Supply Chain Integration: Customer Value through Collaborative Closeness versus Operational Excellence

Edward A. Morash & Steven R. Clinton

Pages: 104-120

Published online: 15 Dec 2015

AbstractforSupply Chain Integration: Customer Value through Collaborative Closeness versus Operational Excellence | References | PDF (1.7 MB)

1128 Views
128 CrossRef citations
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Journal of Marketing Theory and Practice (Vol.6, Iss.4, 1998)

Supply Chain Management Sponsored by SYNCRA Software, Inc

Supply Chain Management Sponsored by SYNCRA Software, Inc

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