Journal of Global Scholars of Marketing Science, Volume 24, Issue 1 (2014)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Global Scholars of Marketing Science, Volume 24, Issue 1 (2014)

See all volumes and issues
Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Volume 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2004 Vol 12, 2003 Vol 11, 2003 Vol 10, 2002 Vol 9, 2002 Vol 8, 2001 Vol 7, 2001 Vol 6, 2000 Vol 5, 2000 Vol 4, 1999 Vol 3, 1999 Vol 2, 1998 Vol 1, 1998
Download citations Download PDFs Download issue

Articles

Article
Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes
D. Gloria Wu & Laurence Chalip
Pages: 1-20
Published online: 25 Nov 2013
AbstractforEffects of co-branding on consumers' purchase intention and evaluation of apparel attributes | Full Text | References | PDF (276.6 KB)
  • 3931 Views
  • 14 CrossRef citations
  • 0Altmetric
Article
Work engagement as a reaction to work environment and customer outcome: a service marketing perspective
Mushtaq A. Siddiqi
Pages: 21-38
Published online: 25 Nov 2013
AbstractforWork engagement as a reaction to work environment and customer outcome: a service marketing perspective | Full Text | References | PDF (304.4 KB)
  • 352 Views
  • 7 CrossRef citations
  • 0Altmetric
Article
A study on knowledge structure and cognitive mapping of marketing using social network analysis
Hyunjoung Lee
Pages: 39-64
Published online: 25 Nov 2013
AbstractforA study on knowledge structure and cognitive mapping of marketing using social network analysis | Full Text | References | PDF (603.5 KB)
  • 472 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
The influence of a leader's servant leadership on employees' perception of customers' satisfaction with the service and employees' perception of customers' trust in the service firm: the moderating role of employees' trust in the leader
Hee-Joong Hwang, Minjeong Kang & Myoung-Kil Youn
Pages: 65-76
Published online: 14 Jan 2014
AbstractforThe influence of a leader's servant leadership on employees' perception of customers' satisfaction with the service and employees' perception of customers' trust in the service firm: the moderating role of employees' trust in the leader | Full Text | References | PDF (261.3 KB)
  • 564 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
Images of agri-tourism: evidence from Germany
Katia Laura Sidali
Pages: 77-88
Published online: 25 Nov 2013
AbstractforImages of agri-tourism: evidence from Germany | Full Text | References | PDF (250.7 KB)
  • 175 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
Social networking atmosphere and online retailing
Min-Sook Park, Jong-Kuk Shin & Yong Ju
Pages: 89-107
Published online: 06 Jan 2014
AbstractforSocial networking atmosphere and online retailing | Full Text | References | PDF (356.1 KB)
  • 1209 Views
  • 26 CrossRef citations
  • 0Altmetric

Explore articles