Journal of Global Fashion Marketing, Volume 11, Issue 1 (2020)

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Journal of Global Fashion Marketing, Volume 11, Issue 1 (2020)

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Articles

Article
“I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective
Songyee Hur, Heejin (Jeanie) Lim & Jewon Lyu
Pages: 1-17
Published online: 09 Dec 2019
Abstractfor“I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective | Full Text | References | PDF (1.4 MB) | EPUB
  • 1558 Views
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Article
The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture
Heeju Chae, Joo Hee Park & Eunju Ko
Pages: 18-36
Published online: 09 Dec 2019
AbstractforThe effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture | Full Text | References | PDF (1.7 MB) | EPUB
  • 2420 Views
  • 9 CrossRef citations
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Article
Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity
Gargi Bhaduri
Pages: 37-55
Published online: 15 Oct 2019
AbstractforExpectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity | Full Text | References | PDF (1.8 MB) | EPUB
  • 401 Views
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Article
Thrift shopping for clothes: To treat self or others?
Hyejune Park, Theresa Anna Kwon, Md Mostafa Zaman & So Young Song
Pages: 56-70
Published online: 17 Dec 2019
AbstractforThrift shopping for clothes: To treat self or others? | Full Text | References | PDF (1.7 MB) | EPUB
  • 4393 Views
  • 15 CrossRef citations
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Article
Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics
Han-Chiang Ho, Candy Lim Chiu, Somkiat Mansumitrchai & Brian J. Quarles
Pages: 71-89
Published online: 01 Dec 2019
AbstractforHedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics | Full Text | References | PDF (1.8 MB) | EPUB
  • 2513 Views
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Commentary

Article
The impact of brand extension on the parent luxury fashion brand: The cases of Giorgio Armani, Calvin Klein and Jimmy Choo. A retrospective commentary
Rasa Stankeviciute & Jonas Hoffmann
Pages: 90-97
Published online: 15 Oct 2019
AbstractforThe impact of brand extension on the parent luxury fashion brand: The cases of Giorgio Armani, Calvin Klein and Jimmy Choo. A retrospective commentary | Full Text | References | PDF (1.4 MB) | EPUB
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