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Journal of Global Fashion Marketing
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Volume 9, Issue 3

Journal of Global Fashion Marketing

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Journal of Global Fashion Marketing, Volume 9, Issue 3 (2018)

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Journal of Global Fashion Marketing, Volume 9, Issue 3 (2018)

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Renaissance of Marketing and Management in Fashion

Article

Renaissance of marketing and management in fashion

Raffaele Donvito

Pages: 179-184

Published online: 12 Jun 2018

AbstractforRenaissance of marketing and management in fashion | Full Text | References | PDF (667.1 KB)

1512 Views
2 CrossRef citations
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Article

An instagram content analysis for city branding in London and Florence

Diletta Acuti, Valentina Mazzoli, Raffaele Donvito & Priscilla Chan

Pages: 185-204

Published online: 12 Jun 2018

AbstractforAn instagram content analysis for city branding in London and Florence | Full Text | References | PDF (2.1 MB)

3312 Views
23 CrossRef citations
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Article

The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores

Gaetano Aiello, Raffaele Donvito, Virginia Vannucci, Beverly Wagner & Juliette Wilson

Pages: 205-222

Published online: 25 May 2018

AbstractforThe paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores | Full Text | References | PDF (2 MB)

759 Views
5 CrossRef citations
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Article

Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model

Stefania Masè, Elena Cedrola & Genevieve Cohen-Cheminet

Pages: 223-236

Published online: 12 Jun 2018

AbstractforIs artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model | Full Text | References | PDF (1.5 MB)

1321 Views
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Article

Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model

David Martín-Consuegra, Monica Faraoni, Estrella Díaz & Silvia Ranfagni

Pages: 237-251

Published online: 12 Jun 2018

AbstractforExploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model | Full Text | References | PDF (1.6 MB)

5213 Views
40 CrossRef citations
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Article

The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis

Giacomo Gistri, Matteo Corciolani & Stefano Pace

Pages: 252-269

Published online: 12 Jun 2018

AbstractforThe interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis | Full Text | References | PDF (1.7 MB)

1068 Views
10 CrossRef citations
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Article

Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook

Alice Mazzucchelli, Roberto Chierici, Francesca Ceruti, Claudio Chiacchierini, Bruno Godey & Daniele Pederzoli

Pages: 270-286

Published online: 25 May 2018

AbstractforAffecting brand loyalty intention: The effects of UGC and shopping searches via Facebook | Full Text | References | PDF (1.9 MB)

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Journal of Global Fashion Marketing (Vol.9, Iss.3, 2018)

Renaissance of Marketing and Management in Fashion

Renaissance of Marketing and Management in Fashion

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