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Volume 2, Issue 1

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Journal of Current Issues & Research in Advertising, Volume 2, Issue 1 (1979)

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Current Issues and Research in Advertising, Volume 2, Issue 1 (1979)

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Miscellany

Preface

James H. Leigh & Claude R. Martin Jr.

Pages: vii-viii

Published online: 18 May 2012

CitationforPreface | PDF (71.7 KB)

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Theory, Practice and Current Developments

Article

Television Advertising and Young Children: Piaget Reconsidered

Robert W. Chestnut

Pages: 5-15

Published online: 18 May 2012

First Page PreviewforTelevision Advertising and Young Children: Piaget Reconsidered | References | PDF (657.9 KB)

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Article

Attention Engagement

Geraldine Fennell

Pages: 17-33

Published online: 18 May 2012

First Page PreviewforAttention Engagement | References | PDF (996.2 KB)

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Article

Advertising Agency Decisions: An Analytic Treatment

Noel Capon & Debra Scammon

Pages: 35-52

Published online: 18 May 2012

First Page PreviewforAdvertising Agency Decisions: An Analytic Treatment | References | PDF (822.7 KB)

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Article

Corrective Advertising

Review and Prognosis

Lynda M. Maddox & Eric J. Zanot

Pages: 53-63

Published online: 18 May 2012

First Page PreviewforCorrective Advertising | References | PDF (627.9 KB)

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Article

Barriers to the Further Utilization of Advertising and Marketing Research in Litigation and Public Policy Formulation

Paul Hugstad

Pages: 65-71

Published online: 18 May 2012

First Page PreviewforBarriers to the Further Utilization of Advertising and Marketing Research in Litigation and Public Policy Formulation | References | PDF (361.6 KB)

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Research

Article

Learning to Identify Deceptive Truths in Advertising

Richard J. Harris, Tony M. Dubitsky & Susan Thompson

Pages: 73-91

Published online: 18 May 2012

First Page PreviewforLearning to Identify Deceptive Truths in Advertising | References | PDF (1 MB)

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Article

Professionals and Advertising

A Case Study of Architects' Attitudes

J. K. Johansson, Mary Lou Merrill & Ricci Wilson

Pages: 93-113

Published online: 18 May 2012

First Page PreviewforProfessionals and Advertising | References | PDF (908.5 KB)

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Article

Label Warning Messages in OTC Drug Advertising

An Experimental Examination of FTC Policymaking

Gary T. Ford & Philip G. Kuehl

Pages: 115-128

Published online: 18 May 2012

First Page PreviewforLabel Warning Messages in OTC Drug Advertising | References | PDF (714.5 KB)

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Article

Interest Effects on Ad Recognition

Bernard L. Dugoni & Kathleen K. Biersdorff

Pages: 129-134

Published online: 18 May 2012

First Page PreviewforInterest Effects on Ad Recognition | References | PDF (320.9 KB)

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Article

Consumer Evaluations of Product Information Sources

Michael J. Houston

Pages: 135-144

Published online: 18 May 2012

First Page PreviewforConsumer Evaluations of Product Information Sources | References | PDF (540.4 KB)

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Article

A Longitudinal Study of the Effect of Erotic Content upon Advertising Brand Recall

Ralph B. Weller, C. Richard Roberts & Colin Neuhaus

Pages: 145-161

Published online: 18 May 2012

First Page PreviewforA Longitudinal Study of the Effect of Erotic Content upon Advertising Brand Recall | References | PDF (532.7 KB)

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Article

Women's Feminine Role Orientation and Their Attitudes toward Sex Role Portrayals in Advertising

Donald Sciglimpaglia, William J. Lundstrom & Dinoo J. Vanier

Pages: 163-175

Published online: 18 May 2012

First Page PreviewforWomen's Feminine Role Orientation and Their Attitudes toward Sex Role Portrayals in Advertising | References | PDF (687.5 KB)

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Editorials

Editorial

Editorial Board Page

Page: ebi

Published online: 18 May 2012

AbstractforEditorial Board Page | PDF (42.6 KB)

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