Journal of Current Issues & Research in Advertising, Volume 42, Issue 3 (2021)

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Journal of Current Issues & Research in Advertising, Volume 42, Issue 3 (2021)

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Articles

Article
Brand Authenticity and Strategic Response to Crises: Symbolic Effects of Donation Type on Purchase Intent and Digital Engagement
Matthew Pittman & Kim Sheehan
Pages: 215-235
Published online: 20 Mar 2020
AbstractforBrand Authenticity and Strategic Response to Crises: Symbolic Effects of Donation Type on Purchase Intent and Digital Engagement | Full Text | References | PDF (1.9 MB) | EPUB
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Article
Influencer Marketing Between Mothers: The Impact of Disclosure and Visual Brand Promotion
Steven Holiday, Rebecca L. Densley & Mary S. Norman
Pages: 236-257
Published online: 29 Sep 2020
AbstractforInfluencer Marketing Between Mothers: The Impact of Disclosure and Visual Brand Promotion | Full Text | References | PDF (1.7 MB) | EPUB
  • 2886 Views
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Article
Does ‘Inspiration Porn’ Inspire? How Disability and Challenge Impact Attitudinal Evaluations of Advertising
Summer S. Shelton & T. Franklin Waddell
Pages: 258-276
Published online: 07 Dec 2020
AbstractforDoes ‘Inspiration Porn’ Inspire? How Disability and Challenge Impact Attitudinal Evaluations of Advertising | Full Text | References | PDF (2.1 MB) | EPUB
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Article
Creatives in the Office: Personality and the Environmental Effects of Workspace
Rose Needle & K. L. Mallia
Pages: 277-293
Published online: 29 Sep 2020
AbstractforCreatives in the Office: Personality and the Environmental Effects of Workspace | Full Text | References | PDF (1.1 MB) | EPUB
  • 1188 Views
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Article
Olympians on Twitter: A Linguistic Perspective of the Role of Authenticity, Clout, and Expertise in Social Media Advertising
Alexa K. Fox & Marla B. Royne Stafford
Pages: 294-309
Published online: 07 Aug 2020
AbstractforOlympians on Twitter: A Linguistic Perspective of the Role of Authenticity, Clout, and Expertise in Social Media Advertising | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Celebrity Investors and the Success of Crowdfunding Campaigns
Arpita Agnihotri, Saurabh Bhattacharya & Satya Prasad
Pages: 310-327
Published online: 11 Dec 2020
AbstractforCelebrity Investors and the Success of Crowdfunding Campaigns | Full Text | References | PDF (1.2 MB) | EPUB
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