Journal of Promotion Management, Volume 24, Issue 6 (2018)

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Journal of Promotion Management, Volume 24, Issue 6 (2018)

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Original Articles

Article
Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands: Evidence from Turkish Market
Ulun Akturan (Assoc. Prof.) & Zehra Bozbay (Assoc. Prof.)
Pages: 737-754
Published online: 27 Dec 2017
AbstractforAttractiveness, Purchase Intention, and Willingness to Pay More for Global Brands: Evidence from Turkish Market | Full Text | References | PDF (494.3 KB)
  • 1255 Views
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Article
Key Factors in Understanding Trends in Hollywood Product Placements from 2005 to 2015
Melissa Seipel, Jason Freeman & Pamela Brubaker
Pages: 755-773
Published online: 29 Dec 2017
AbstractforKey Factors in Understanding Trends in Hollywood Product Placements from 2005 to 2015 | Full Text | References | PDF (383.2 KB)
  • 651 Views
  • 4 CrossRef citations
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Article
Promoting Public Health or Underlying Business Interests? The Effectiveness (or Ineffectiveness) of Responsible Drinking Social Causes by the Alcohol Industry Versus Non-Profits
Yeonsoo Kim & Sun-Young Park
Pages: 774-797
Published online: 20 Dec 2017
AbstractforPromoting Public Health or Underlying Business Interests? The Effectiveness (or Ineffectiveness) of Responsible Drinking Social Causes by the Alcohol Industry Versus Non-Profits | Full Text | References | PDF (490.8 KB)
  • 336 Views
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Article
Brand Personality Usage in Crisis Communication in Facebook
Jiyoon (Karen) Han, Yoon Hi Sung & Dong Hoo Kim
Pages: 798-819
Published online: 27 Dec 2017
AbstractforBrand Personality Usage in Crisis Communication in Facebook | Full Text | References | PDF (399.9 KB)
  • 1431 Views
  • 4 CrossRef citations
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Article
A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads
Ji Mi Hong Ph.D. Student, Wei-Na Lee Ph.D. F.J. & Heyne Centennial Professor in Communication Professor of Advertising
Pages: 820-844
Published online: 29 Dec 2017
AbstractforA Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads | Full Text | References | PDF (804.5 KB)
  • 259 Views
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Article
The Effect Of Advertising Content Control On Advertising Effectiveness In The Different Forced Exposure Circumstance
Nam Young Kim
Pages: 845-862
Published online: 29 Dec 2017
AbstractforThe Effect Of Advertising Content Control On Advertising Effectiveness In The Different Forced Exposure Circumstance | Full Text | References | PDF (390.9 KB)
  • 807 Views
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Article
Towards Multilife Marketing: How Goods Multiple Lives Practices Create Value for Consumers
Myriam Ertz, Fabien Durif & Manon Arcand
Pages: 863-894
Published online: 27 Dec 2017
AbstractforTowards Multilife Marketing: How Goods Multiple Lives Practices Create Value for Consumers | Full Text | References | PDF (567.4 KB)
  • 236 Views
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Article
Twenty-Five Years after the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers' Attitudes Toward Products and Brands from Former East Germany
Zafar Uddin Ahmed, Wolfgang Hinck & Reto Felix
Pages: 895-910
Published online: 25 Jan 2018
AbstractforTwenty-Five Years after the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers' Attitudes Toward Products and Brands from Former East Germany | Full Text | References | PDF (381.8 KB)
  • 285 Views
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