Journal of Marketing for Higher Education, Volume 11, Issue 1 (2001)

Browse this journal
Sample our Education journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing for Higher Education, Volume 11, Issue 1 (2001)

See all volumes and issues
Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007-2008 Vol 16, 2006 Vol 15, 2005-2006 Vol 14, 2004-2005 Vol 13, 2004 Vol 12, 2002-2003 Volume 11, 2001 Vol 10, 2000-2001 Vol 9, 1999-2000 Vol 8, 1997-1998 Vol 7, 1996-1997 Vol 6, 1995 Vol 5, 1994 Vol 4, 1993 Vol 3, 1990-1991 Vol 2, 1989-1990 Vol 1, 1988-1989
Download citations Download PDFs Download issue

Original Articles

Article
The Student Is Not the Customer—An Alternative Perspective
Darlene Bay & Harold Daniel
Pages: 1-19
Published online: 21 Oct 2008
AbstractforThe Student Is Not the Customer—An Alternative Perspective | References | PDF (98.8 KB)
  • 684 Views
  • 48 CrossRef citations
  • 0Altmetric
Article
Marketing Executive MBA Programs: A Comparison of Student and Sponsoring Organization Decision Considerations
Ann E. Carrel & Denise D. Schoenbachler
Pages: 21-38
Published online: 21 Oct 2008
AbstractforMarketing Executive MBA Programs: A Comparison of Student and Sponsoring Organization Decision Considerations | References | PDF (100.3 KB)
  • 169 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
Segmenting Markets in Urban Higher Education: Community- Versus Campus-Centered Students
Thomas A. Klein, Patsy F. Scott & Joseph L. Clark
Pages: 39-61
Published online: 21 Oct 2008
AbstractforSegmenting Markets in Urban Higher Education: Community- Versus Campus-Centered Students | References | PDF (99.3 KB)
  • 127 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
Appreciating the Needs of Non-Traditional Students: Women as a Growing Market for Colleges and Universities
Matthew D. Shank, Margaret H. Winchell & Margaret Myers
Pages: 63-72
Published online: 21 Oct 2008
AbstractforAppreciating the Needs of Non-Traditional Students: Women as a Growing Market for Colleges and Universities | References | PDF (62.7 KB)
  • 162 Views
  • 7 CrossRef citations
  • 0Altmetric
Article
The Identification, Application and Use of Four Distinct Levels of Sino-Foreign Cooperation in the State Higher Education Sector
Mike Willis
Pages: 73-95
Published online: 21 Oct 2008
AbstractforThe Identification, Application and Use of Four Distinct Levels of Sino-Foreign Cooperation in the State Higher Education Sector | References | PDF (124.7 KB)
  • 150 Views
  • 6 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Understanding student perception and identification in cobranded UK HEIs based on consumer-company identification theory
Khadija Rauf et al.
Article | Published online: 18 Jul 2024
Positive affect congruence between recruiters and applicants: effects on mutual attitudes and behaviors
Xingyu Qu et al.
Article | Published online: 11 Jun 2024
Care-experienced students and equity support provision: an investigation of Australian university websites
Elizabeth Knight et al.
Article | Published online: 30 May 2024
Open Access
User-generated content effectiveness in co-creation of online higher educational services
Maysam Shafiee Roodposhti et al.
Article | Published online: 7 May 2024
View all latest articles