Journal of Political Marketing, Volume 19, Issue 1-2 (2020)

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Journal of Political Marketing, Volume 19, Issue 1-2 (2020)

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Political Branding

Editorial

Editorial
From the Editor-in-Chief
Bruce I. Newman
Pages: 1-2
Published online: 25 Jan 2020
CitationforFrom the Editor-in-Chief | Full Text | PDF (103.8 KB) | EPUB
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Articles

Article
Evolution of Political Branding: Typologies, Diverse Settings and Future Research
Christopher Pich & Bruce I. Newman
Pages: 3-14
Published online: 27 Oct 2019
AbstractforEvolution of Political Branding: Typologies, Diverse Settings and Future Research | Full Text | References | PDF (348.8 KB) | EPUB
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Article
Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi
Varsha Jain & Ganesh B. E.
Pages: 15-33
Published online: 20 Aug 2019
AbstractforUnderstanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi | Full Text | References | PDF (310.8 KB) | EPUB
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Article
Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management
Andrzej Falkowski & Magdalena Jabłońska
Pages: 34-53
Published online: 22 Aug 2019
AbstractforModerators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management | Full Text | References | PDF (227.7 KB) | EPUB
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Article
Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors
Alex Marland & Angelia Wagner
Pages: 54-73
Published online: 28 Aug 2019
AbstractforScripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors | Full Text | References | PDF (319.8 KB) | EPUB
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Article
Exploring Personal Political Brands of Iceland’s Parliamentarians
Guja Armannsdottir, Stuart Carnell & Christopher Pich
Pages: 74-106
Published online: 04 Nov 2019
AbstractforExploring Personal Political Brands of Iceland’s Parliamentarians | Full Text | References | PDF (929 KB) | EPUB
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Article
Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in “Privacy Coin” Whitepapers
John Harvey & Ines Branco-Illodo
Pages: 107-136
Published online: 27 Aug 2019
AbstractforWhy Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in “Privacy Coin” Whitepapers | Full Text | References | PDF (438.3 KB) | EPUB
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Article
The Emergence of Science as a Political Brand
Todd P. Newman
Pages: 137-152
Published online: 24 Aug 2019
AbstractforThe Emergence of Science as a Political Brand | Full Text | References | PDF (197.5 KB) | EPUB
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Article
Symbolic Political Communication, and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election
Ihwan Susila, Dianne Dean, Raja Nerina Raja Yusof, Anton Agus Setyawan & Farid Wajdi
Pages: 153-175
Published online: 29 Aug 2019
AbstractforSymbolic Political Communication, and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election | Full Text | References | PDF (378.9 KB) | EPUB
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