Journal of Segmentation in Marketing, Volume 3, Issue 1 (1999)

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Journal of Segmentation in Marketing, Volume 3, Issue 1 (1999)

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Vol 4, 2000-2001 Volume 3, 1999-2000 Vol 2, 1998 Vol 1, 1997
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EDITORIAL FORUM

The Benefits of Benefit Segmentation
Art Weinstein
Pages: 1-4
Published online: 15 Oct 2008
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INVITED ARTICLE

Article
Benefit Segmentation -Thoughts on Its Past and Its Future
Russell I. Haley
Pages: 5-11
Published online: 15 Oct 2008
AbstractforBenefit Segmentation -Thoughts on Its Past and Its Future | References | PDF (70.8 KB)
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Original Articles

Article
Benefit Segmentation in Practice
Gary M. Mullet
Pages: 13-36
Published online: 15 Oct 2008
AbstractforBenefit Segmentation in Practice | References | PDF (155.5 KB)
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Article
An Application of Benefit Segmentation to Country of Origin Research
F. B. Seaton & H. A. Laskey
Pages: 37-53
Published online: 15 Oct 2008
AbstractforAn Application of Benefit Segmentation to Country of Origin Research | References | PDF (136.1 KB)
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Article
The Stability of Benefit Segments in the European Market for Cash Management Services
Niels Peter Mols, Henrik Antvor & Per Nikolaj D. Bukh
Pages: 55-75
Published online: 15 Oct 2008
AbstractforThe Stability of Benefit Segments in the European Market for Cash Management Services | References | PDF (146.2 KB)
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Article
Do Benefit Segments Have Demographic Correlates?
A Preliminary Investigation in the Market for Dental Care Services
Swinder Janda, Zhengyuan (Paul) Wang & C. P. Rao
Pages: 77-92
Published online: 15 Oct 2008
AbstractforDo Benefit Segments Have Demographic Correlates? | References | PDF (126 KB)
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Article
The Next Step in Benefit Segmentation
Examining the Impact of Benefits and Cost on Perceptions of Value Across Consumer Segments
Gillian Naylor
Pages: 93-112
Published online: 15 Oct 2008
AbstractforThe Next Step in Benefit Segmentation | References | PDF (147.1 KB)
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