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Loan Pham Thi Be, Dinh Tran Dinh, Ha Le Thi Khanh, Thao Dinh Thi Phuong & Thao Le Nguyen Phuong. (2024) The pathway from advertising appeals to behavioral intention: rainbow LGBTQ + ads and self-expressive. Cogent Business & Management 11:1.
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Amber Waqar, Mahwish Jamil, Nabil Mohemmed AL-Hazmi & Aleena Amir. (2024) Unveiling femvertising: examining gratitude, consumers attitude towards femvertising and personality traits. Cogent Business & Management 11:1.
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Nathan Silver, Padmini Kucherlapaty, Elexis Kierstead & Barbara Schillo. (2024) Objective Characteristics and Subjective Responses of 18–24-Year-Olds to U.S. nationally Televised Tobacco Advertisements. Substance Use & Misuse 59:7, pages 1115-1125.
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Nadia Hanin Nazlan, Huiying Zhang, Jie Sun & Wen Chang. (2024) Navigating the online reputation maze: impact of review availability and heuristic cues on restaurant influencer marketing effectiveness. Journal of Hospitality Marketing & Management 33:3, pages 288-307.
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Keena Lipsitz & Javier Padilla. (2024) The Nonlinear Effects of Political Advertising. Journal of Political Marketing 23:2, pages 192-205.
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Ana Minguez & F. Javier Sese. (2023) Philanthropy scandals and regular donations: the role of email marketing communications. Journal of Marketing Management 39:15-16, pages 1592-1619.
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Colin Campbell, Sean Sands & Carla Ferraro. (2023) How dark stories boost recall. Journal of Strategic Marketing 31:7, pages 1279-1295.
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Barween Al Kurdi & Muhammad Turki Alshurideh. (2023) The effect of social media influencer traits on consumer purchasing decisions for keto products: examining the moderating influence of advertising repetition. Journal of Marketing Communications 0:0, pages 1-22.
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Rahim Hussain & Rahat Iqbal. (2023) Elucidating the impact of cognitive and behavioral responses to web banner-ad frequency. Journal of Marketing Communications 0:0, pages 1-28.
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Ronald S. Friedman & Dylan S. Campbell. (2023) An Experimental Study of the Impact of Greenwashing on Attitudes toward Fossil Fuel Corporations’ Sustainability Initiatives. Environmental Communication 17:5, pages 486-501.
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T. Bettina Cornwell, Michael S. Humphreys & Youngbum Kwon. (2023) Shared Brand Equity. Journal of Advertising 52:3, pages 311-329.
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Ran Maroely & Nira Munichor. (2023) Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?. International Journal of Advertising 42:4, pages 682-712.
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Garim Lee, Asma Sifaoui & Claire M. Segijn. (2023) Exploring the Effect of Synced Brand versus Competitor Brand on Brand Attitudes and Purchase Intentions. Journal of Interactive Advertising 23:2, pages 149-165.
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Mario Vafeas. (2023) Boredom in the Creative Studio. Journal of Advertising 0:0, pages 1-9.
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Yi-Xin Zhou, Tai-Quan Peng & Jonathan J. H. Zhu. (2023) Will Time Matter with Cognitive Load and Retention in Online News Consumption?. Digital Journalism 11:1, pages 181-202.
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Arlina Nurbaity Lubis, Prihatin Lumbanraja & Beby Kendida Hasibuan. (2022) Evaluation on e-marketing exposure practice to minimize the customers’ online shopping purchase regret. Cogent Business & Management 9:1.
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Hyun Seung Jin, Gayle Kerr, Jaebeom Suh, Hyoje Jay Kim & Ben Sheehan. (2022) The power of creative advertising: creative ads impair recall and attitudes toward other ads. International Journal of Advertising 41:8, pages 1521-1540.
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Sujin Kim & So young Lee. (2022) Sequence matters: The interaction effect of scarcity appeals and exposure sequences. Journal of Marketing Communications 0:0, pages 1-22.
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Marla Royne Stafford & Charles R. Taylor. (2022) Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework. Journal of Advertising 51:5, pages 624-642.
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Heejin An Lim, Hyunjoo Im & Garim Lee. (2022) The strengths of fashion film series: The effects on character empathy and brand anthropomorphism. Journal of Global Fashion Marketing 13:4, pages 289-303.
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Hyunjoo Lim, Laura F. Bright & Gary B. Wilcox. (2022) Is Repetition Really the Key to Success? The Impact of Ad Repetition and the Power of “Likes” on Facebook. Journal of Interactive Advertising 22:3, pages 238-248.
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Nilesh Arora, Sanjeev Prashar, Chandan Parsad & Sai Vijay. (2022) Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement. International Journal of Strategic Communication 16:4, pages 663-683.
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Lennard L. Schmidt & Erik Maier. (2022) Interactive Ad Avoidance on Mobile Phones. Journal of Advertising 51:4, pages 440-449.
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Frank Germann & Aaron M. Garvey. (2022) It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising. Journal of Advertising 51:4, pages 469-485.
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Tatsuya Kawahara. (2022) Modeling the differential effect of brand strength on the sales effect of advertising. Journal of Marketing Theory and Practice 30:3, pages 342-360.
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Davit Davtyan & Armen Tashchian. (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures. Journal of Current Issues & Research in Advertising 43:3, pages 319-335.
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Elaine Cheung, Tamineh Romero, Catherine M. Crespi, Claudia Perez, Janice E. Huang, Cornelia Pechmann & William J. McCarthy. (2022) Undergraduate support for university smoke-free and vape-free campus policies and student engagement: a quasi-experimental intervention. Journal of American College Health 70:4, pages 992-1000.
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Jennifer H. LeLaurin, Caroline Sypniewski, Kristen Wing, I. Magaly Freytes, Kimberly Findley & Constance R. Uphold. (2022) Development, Usability Testing, and Promotion of the English- and Spanish-language RESCUE Stroke Caregiver Websites. American Journal of Health Education 53:3, pages 174-185.
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Jay Newell. (2022) Political Advertising Saturation in the 2016 Iowa Caucuses. Journal of Political Marketing 21:1, pages 1-22.
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Isaac Lipkus & Camilla Sanders. (2021) A Pilot Study Assessing Reactions to Educational Videos on Harm of Waterpipe among Young Adults Susceptible to Waterpipe Tobacco Smoking. Journal of Health Communication 26:11, pages 743-752.
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Tianyu Pan, Eric Beckman, Miranda Kitterlin-Lynch, Jinlin Zhao & Michael Cheng. (2021) Exploring the motivations and repeat behavioral intentions of generation X and Y Chinese cruise tourists. Journal of China Tourism Research 17:4, pages 512-531.
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Robert Angell, Paul Bottomley, Ružica Brečić, Jelena Filipović, Matthew Gorton, Maria Logkizidou & John White. (2021) Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships. European Sport Management Quarterly 21:4, pages 605-624.
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Rick T. Wilson, Jill Hendrickson Lohmeier, David S. Lustick & Robert F. Chen. (2021) Using transit advertising to improve public engagement with social issues. International Journal of Advertising 40:5, pages 783-809.
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Claire M. Segijn, Hilde A. M. Voorveld & Khadija Ali Vakeel. (2021) The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects. Journal of Advertising 50:3, pages 320-329.
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Danilo Tauro, Umberto Panniello & Roberta Pellegrino. (2021) Risk Management in Digital Advertising: An Analysis from the Advertisers’ Media Management Perspective. International Journal on Media Management 23:1-2, pages 29-57.
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Claire M. Segijn & Hilde A. M. Voorveld. (2021) A first step in unraveling synced advertising effectiveness. International Journal of Advertising 40:1, pages 124-143.
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Rodrigo Uribe & Alejandra Fuentes-García. (2020) Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children. Health Communication 35:11, pages 1415-1425.
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Bruce A. Huhmann & Yam B. Limbu. (2020) Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity. Journal of Current Issues & Research in Advertising 41:2, pages 206-228.
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Lisa Farman, Maria Leonora (Nori) Comello & Jeffrey R. Edwards. (2020) Are Consumers Put off by Retargeted Ads on Social Media? Evidence for Perceptions of Marketing Surveillance and Decreased Ad Effectiveness. Journal of Broadcasting & Electronic Media 64:2, pages 298-319.
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Guanxiong Huang. (2020) Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects. Journal of Promotion Management 26:3, pages 396-433.
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Johanna Söllner & Florian Dost. (2019) Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking. Journal of Advertising 48:3, pages 302-312.
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Claire M. Segijn & Martin Eisend. (2019) A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms. Journal of Advertising 48:3, pages 313-332.
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Kashef Majid & Michel Laroche. (2019) What’s the Big Deal? How Sales Promotions Displayed by Others Online Can Influence Online and Offline Purchase Intentions. Journal of Interactive Advertising 19:2, pages 100-115.
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Steven Holiday, Travis Loof, R. Glenn Cummins & Amber McCord. (2019) Consumer Response to Selfies in Advertisements: Visual Rhetoric for the Me Me Me Generation. Journal of Current Issues & Research in Advertising 40:2, pages 123-146.
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Claire M. Segijn. (2019) A new mobile data driven message strategy called synced advertising: Conceptualization, implications, and future directions. Annals of the International Communication Association 43:1, pages 58-77.
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Marsha Michie, Megan Allyse, Katie A. Stoll & Zubin Master. (2018) Weaponizing Hope: Sources of Hope, Unrealistic Optimism, and Denial. The American Journal of Bioethics 18:9, pages 25-27.
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Florian Arendt, Julia Bräunlein, Viktoria Koleva, Marina Mergen, Stephanie Schmid & Lisa Tratner. (2018) Effects of Gain- and Loss-Framed Quit Messages on Smokers: Test of the Ability to Process the Health Message as a Moderator. Journal of Health Communication 23:8, pages 800-806.
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Evy Neyens, Tim Smits & Emma Boyland. (2017) Transferring game attitudes to the brand: persuasion from age 6 to 14. International Journal of Advertising 36:5, pages 724-742.
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Martin Eisend. (2017) The Third-Person Effect in Advertising: A Meta-Analysis. Journal of Advertising 46:3, pages 377-394.
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Maggie Geuens & Patrick De Pelsmacker. (2017) Planning and Conducting Experimental Advertising Research and Questionnaire Design. Journal of Advertising 46:1, pages 83-100.
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Martin Eisend. (2017) Meta-Analysis in Advertising Research. Journal of Advertising 46:1, pages 21-35.
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Claire M. Segijn, Eunah Kim & Iris van Ooijen. The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude. Journal of Current Issues & Research in Advertising 0:0, pages 1-17.
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Carla Ferraro, Sean Sands, Nives Zubcevic-Basic & Colin Campbell. Diversity in the digital age: how consumers respond to diverse virtual influencers. International Journal of Advertising 0:0, pages 1-23.
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Nelson B. Amaral & Joseph P. Redden. Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition. Journal of Advertising 0:0, pages 1-16.
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