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Journal of Advertising Volume 47, 2018 - Issue 1: Digital Engagement with Advertising
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Original Articles

Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

Hilde A. M. VoorveldUniversity of Amsterdam, Amsterdam, The NetherlandsView further author information
,
Guda van NoortUniversity of Amsterdam, Amsterdam, The NetherlandsView further author information
,
Daniël G. MuntingaUniversity of Amsterdam, Amsterdam, The NetherlandsView further author information
&
Fred BronnerUniversity of Amsterdam, Amsterdam, The NetherlandsView further author information
Pages 38-54 | Published online: 13 Feb 2018

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