Citations (77)
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A-Reum Jung & Jun Heo. (2023) Attentional Benefits of Native Ads from the Difficulty of Recognition. International Journal of Human–Computer Interaction 0:0, pages 1-8.
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Z. M. C. van Berlo, E. A. van Reijmersdal & M. K. J. Waiguny. (2023) Twenty years of research on gamified advertising: a systematic overview of theories and variables. International Journal of Advertising 42:1, pages 171-180.
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Yana R. Avramova, Nathalie Dens & Patrick De Pelsmacker. (2022) The Effects of Brand Placement Disclosures in Fiction. Journal of Advertising 51:4, pages 450-468.
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Wei-Hung Hsiao, Yu-Hsiu Lin & Ing-Long Wu. (2022) ADVERGAME FOR PURCHASE INTENTION VIA GAME AND BRAND ATTITUDES FROM ANTECEDENTS OF SYSTEM DESIGN, PSYCHOLOGICAL STATE, AND GAME CONTENT: INTERACTIVE ROLE OF BRAND FAMILIARITY. Journal of Organizational Computing and Electronic Commerce 32:1, pages 45-68.
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Sophie C. Boerman & Céline M. Müller. (2022) Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment. International Journal of Advertising 41:1, pages 6-29.
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Priska Breves, Jana Amrehn, Anna Heidenreich, Nicole Liebers & Holger Schramm. (2021) Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers. International Journal of Advertising 40:7, pages 1209-1229.
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Margot J. Van Der Goot, Eva A. Van Reijmersdal & Sharmaine K.P. Zandbergen. (2021) Sponsorship Disclosures in Online Sponsored Content: Practitioners’ Considerations. Journal of Media Ethics 36:3, pages 154-169.
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Brigitte Naderer, Jörg Matthes & Stephanie Schäfer. (2021) Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer. International Journal of Advertising 40:5, pages 686-707.
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Alice Kendrick & Jami A. Fullerton. (2021) Can US advertising students recognize an ad in editorial’s clothing (native advertising)? A partial replication of the Stanford “Evaluating information” test. Journal of Marketing Communications 27:2, pages 207-228.
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Brigitte Naderer, Jörg Matthes & Simone Bintinger. (2021) It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation. International Journal of Advertising 40:1, pages 106-123.
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Ines Spielvogel, Brigitte Naderer & Jörg Matthes. (2021) Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union. International Journal of Advertising 40:1, pages 5-25.
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Rodrigo Uribe & Alejandra Fuentes-García. (2020) Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children. Health Communication 35:11, pages 1415-1425.
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Susanna Lee & Eunice Kim. (2020) Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing 11:3, pages 232-249.
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Francisco J. Martínez-López, Rafael Anaya-Sánchez, Marisel Fernández Giordano & David Lopez-Lopez. (2020) Behind influencer marketing: key marketing decisions and their effects on followers’ responses. Journal of Marketing Management 36:7-8, pages 579-607.
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Seounmi Youn & Wonsun Shin. (2020) Adolescents’ responses to social media newsfeed advertising: the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure. International Journal of Advertising 39:2, pages 213-231.
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Bartosz W. Wojdynski & Nathaniel J. Evans. (2020) The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats. International Journal of Advertising 39:1, pages 4-31.
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Mira Mayrhofer, Jörg Matthes, Sabine Einwiller & Brigitte Naderer. (2020) User generated content presenting brands on social media increases young adults’ purchase intention. International Journal of Advertising 39:1, pages 166-186.
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Taylor Jing Wen, Eunice Kim, Linwan Wu & Naa Amponsah Dodoo. (2020) Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language. International Journal of Advertising 39:1, pages 74-93.
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Marijke De Veirman & Liselot Hudders. (2020) Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising. International Journal of Advertising 39:1, pages 94-130.
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Priska Breves & Holger Schramm. (2019) Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness. International Journal of Advertising 38:8, pages 1264-1285.
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Yang Feng & Quan Xie. (2019) Ad Creativity via Augmented Reality Technology in Online Video Ads: the Differential Role of Novelty, Message Usefulness, and Ad-Consumer Association. Journal of Promotion Management 25:6, pages 907-933.
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Seounmi Youn & Seunghyun Kim. (2019) Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance. International Journal of Advertising 38:5, pages 651-683.
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Fu Guo, Guoquan Ye, Liselot Hudders, Wei Lv, Mingming Li & Vincent G. Duffy. (2019) Product Placement in Mass Media: A Review and Bibliometric Analysis. Journal of Advertising 48:2, pages 215-231.
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A-Reum Jung & Jun Heo. (2019) Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation. Journal of Interactive Advertising 19:1, pages 1-14.
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Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal & Alexandra L. Dima. (2018) Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC). International Journal of Advertising 37:5, pages 671-697.
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Juran Kim & Ki Hoon Lee. (2018) Influences of motivations and lifestyles on intentions to use smartphone applications. International Journal of Advertising 37:3, pages 385-401.
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Brigitte Naderer, Jörg Matthes, Franziska Marquart & Mira Mayrhofer. (2018) Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation. International Journal of Advertising 37:2, pages 236-255.
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Andres Rodriguez Veloso, Diogo Hildebrand & Katherine Braun Galvão Bueno Sresnewsky. (2017) Online advertising disclaimers in unregulated markets: use of disclaimers by multinational and local companies in the Brazilian toy industry. International Journal of Advertising 36:6, pages 893-909.
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Nathaniel J. Evans, Joe Phua, Jay Lim & Hyoyeun Jun. (2017) Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent. Journal of Interactive Advertising 17:2, pages 138-149.
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Julie Tinson, Gary Sinclair & Dimitrios Kolyperas. (2017) Sport fandom and parenthood. European Sport Management Quarterly 17:3, pages 370-391.
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Verena M. Wottrich, Peeter W.J. Verlegh & Edith G. Smit. (2017) The role of customization, brand trust, and privacy concerns in advergaming. International Journal of Advertising 36:1, pages 60-81.
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Didier Courbet, Françoise Bernard, Robert-Vincent Joule, Severine Halimi-Falkowicz & Nicolas Guéguen. (2016) Small clicks, great effects: the immediate and delayed influence of websites containing serious games on behavior and attitude. International Journal of Advertising 35:6, pages 949-969.
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Jörg Matthes & Brigitte Naderer. (2016) Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge. International Journal of Advertising 35:2, pages 185-199.
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Charles R. Taylor. (2015) Creating win–win situations via advertising: new developments in digital out-of-home advertising. International Journal of Advertising 34:2, pages 177-180.
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Taylor Jing Wen, Linwan Wu, Naa Amponsah Dodoo & Eunice Kim. (2023) The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising. Journal of Consumer Behaviour 22:5, pages 1296-1308.
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Michaela Jánská, Marta Žambochová & Zuzana Vacurová. (2023) Identifying and categorizing influencers on Instagram with eye tracker. Spanish Journal of Marketing - ESIC.
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