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Journal of Marketing Management Volume 33, 2017 - Issue 7-8: The question of ‘alternatives’ within food and drink markets and marketing
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Articles

Making a market for alternatives: marketing devices and the qualification of a vegan milk substitute

Christian Fuentesa Department of Service Management, Lund University, Helsingborg, Sweden;b Centre for Consumer Science, University of Gothenburg, Gothenburg, SwedenCorrespondence[email protected]
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Maria Fuentesb Centre for Consumer Science, University of Gothenburg, Gothenburg, SwedenView further author information
Pages 529-555 | Received 01 Jun 2016, Accepted 21 Jan 2017, Published online: 25 May 2017

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Liora Gvion. (2023) Vegan restaurants in Israel: health, environmentalism and mainstreaming. Food, Culture & Society 26:5, pages 996-1013.
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Gradon Diprose, Louise Lee, Hannah Blumhardt, Sara Walton & Alison Greenaway. (2023) Reducing single use packaging and moving up the waste hierarchy. Kōtuitui: New Zealand Journal of Social Sciences Online 18:3, pages 268-289.
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Maria Fuentes & Christian Fuentes. (2022) Reconfiguring food materialities: plant-based food consumption practices in antagonistic landscapes. Food, Culture & Society 25:3, pages 520-539.
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Senja Laakso, Mari Niva, Veikko Eranti & Fanny Aapio. (2022) Reconfiguring everyday eating: Vegan Challenge discussions in social media. Food, Culture & Society 25:2, pages 268-289.
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Zsofia Mendly-Zambo, Lisa Jordan Powell & Lenore L. Newman. (2021) Dairy 3.0: cellular agriculture and the future of milk. Food, Culture & Society 24:5, pages 675-693.
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Christian Fuentes & Emma Samsioe. (2021) Devising food consumption: complex households and the socio-material work of meal box schemes. Consumption Markets & Culture 24:5, pages 492-511.
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Helen Andersson. (2019) Recontextualizing Swedish nationalism for commercial purposes: a multimodal analysis of a milk marketing event. Critical Discourse Studies 16:5, pages 583-603.
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Magdalena Petersson McIntyre. (2018) Gender by Design: Performativity and Consumer Packaging. Design and Culture 10:3, pages 337-358.
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Christian Fuentes. Configuring ethical food consumers: understanding the failures of digital food platforms. Journal of Cultural Economy 0:0, pages 1-19.
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Articles from other publishers (49)

Pradeep Kautish, Park Thaichon & Pavleen Soni. (2023) Environmental values and sustainability: Mediating role of nature connectedness, and love for nature toward vegan food consumption. Journal of Consumer Behaviour 23:3, pages 1130-1145.
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Camila Lee Park & Mauro Fracarolli Nunes. (2024) Vegan luxury for non-vegan consumers: Impacts on brand trust and attitude towards the firm. Journal of Retailing and Consumer Services 77, pages 103669.
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Ida Schwartz Roland, Thao T. Le, Tony Chen, Miguel Aguilera-Toro, Søren Drud-Heydary Nielsen, Lotte Bach Larsen & Nina Aagaard Poulsen. (2024) Storage Stability of Plant-Based Drinks Related to Proteolysis and Generation of Free Amino Acids. Foods 13:3, pages 367.
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Vessela Warren, Robin Bell & Sonja Bruning-Mescher. 2024. Plant-Based Food Consumption. Plant-Based Food Consumption 153 177 .
Ana Hungara & Helena Nobre. 2024. Welcome to The New Normal: Life After The Chaos. Welcome to The New Normal: Life After The Chaos 166 175 .
Christian Fuentes, Emma Samsioe, Maria Fuentes & Jenny Ivre. 2024. Digital Food Provisioning in Times of Multiple Crises. Digital Food Provisioning in Times of Multiple Crises 119 137 .
Ida Schwartz Roland, Miguel Aguilera-Toro, Søren Drud-Heydary Nielsen, Nina Aagaard Poulsen & Lotte Bach Larsen. (2023) Processing-Induced Markers in Proteins of Commercial Plant-Based Drinks in Relation to Compositional Aspects. Foods 12:17, pages 3282.
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Arve Hansen & Ulrikke Wethal. (2023) ‘It's just pølse’: Convenient meat consumption and reduction in Norway. Appetite 188, pages 106611.
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Fatma KORKMAZ, Havva POLAT, Ali Emre ANDAÇ & Neşe YILMAZ TUNCEL. (2023) BİTKİ ESASLI SÜT BENZERİ İÇECEKLERPLANT-BASED MILK ANALOGUES. Gıda 48:4, pages 784-805.
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Meike Rombach, Xiaomeng Lucock & David L. Dean. (2023) No Cow? Understanding US Consumer Preferences for Plant-Based over Regular Milk-Based Products. Sustainability 15:14, pages 10853.
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Lotta Ruippo, Eliisa Kylkilahti, Sanna Sekki & Minna Autio. (2023) “It probably could've done with less plastic” - Consumers' cyclical and uneasy relationship with food packaging. Frontiers in Sustainability 4.
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Marjolein J. Hoogstraaten, Koen Frenken, Taneli Vaskelainen & Wouter P.C. Boon. (2023) Replacing meat, an easy feat? The role of strategic categorizing in the rise of meat substitutes. Environmental Innovation and Societal Transitions 47, pages 100703.
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Brit M. Bulah, Simona O. Negro, Koen Beumer & Marko P. Hekkert. (2023) Institutional work as a key ingredient of food innovation success: The case of plant-based proteins. Environmental Innovation and Societal Transitions 47, pages 100697.
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Diana Plamada, Bernadette-Emőke Teleky, Silvia Amalia Nemes, Laura Mitrea, Katalin Szabo, Lavinia-Florina Călinoiu, Mihaela Stefana Pascuta, Rodica-Anita Varvara, Călina Ciont, Gheorghe Adrian Martău, Elemer Simon, Gabriel Barta, Francisc Vasile Dulf, Dan Cristian Vodnar & Maria Nitescu. (2023) Plant-Based Dairy Alternatives—A Future Direction to the Milky Way. Foods 12:9, pages 1883.
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Bente Halkier & Thomas Bøker Lund. (2023) Exploring everyday life dynamics in meat reduction - A cluster analysis of flexitarians in Denmark. Appetite 183, pages 106487.
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Minna Autio, Sanna Sekki, Jaakko Autio, Katja Peltonen & Mari Niva. (2023) Towards de-dairyfication of the diet?—Consumers downshifting milk, yet justifying their dairy pleasures. Frontiers in Sustainability 4.
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Nazan BAŞBOZKURT & Mehmet BAŞ. (2023) Vegan Kimliğin Tüketicilerin Satın Alma Davranışlarına EtkisiThe Impact Of Vegan Identity On Buying Behaviors Of Consumers. Fiscaoeconomia 7:1, pages 161-178.
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Eliana Martínez-Padilla, Ilona Faber, Iben Lykke Petersen & Einar Vargas-Bello-Pérez. (2023) Perceptions toward Plant-Based Milk Alternatives among Young Adult Consumers and Non-Consumers in Denmark: An Exploratory Study. Foods 12:2, pages 385.
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Fengrong Zhang & Qianwen Xiao. (2023) Marxist view on global political economy and new market trends. Trans/Form/Ação 46:spe, pages 79-106.
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Stefan Korber, Frank Siedlok, Lisa Callagher & Ziad Elsahn. 2023. Case Studies on the Business of Nutraceuticals, Functional and Super Foods. Case Studies on the Business of Nutraceuticals, Functional and Super Foods 85 104 .
Lenore Newman, Robert Newell, Zsofia Mendly‐Zambo & Lisa Powell. (2021) Bioengineering, telecoupling, and alternative dairy: Agricultural land use futures in the Anthropocene. The Geographical Journal 188:3, pages 342-357.
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Christian Fuentes & Maria Fuentes. (2022) Infrastructuring alternative markets: Enabling local food exchange through patchworking. Journal of Rural Studies 94, pages 13-22.
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Paulina Ines Rytkönen & Pejvak Oghazi. (2021) Bringing innovation back in–strategies and driving forces behind entrepreneurial responses in small-scale rural industries in Sweden. British Food Journal 124:8, pages 2550-2565.
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A.N. Schiano, S. Nishku, C.M. Racette & M.A. Drake. (2022) Parents' implicit perceptions of dairy milk and plant-based milk alternatives. Journal of Dairy Science 105:6, pages 4946-4960.
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Christian H. Koch & Sofia Ulver. (2022) PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market. Journal of Macromarketing 42:2, pages 247-261.
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Catherine T Gallagher, Paul Hanley & Katie E Lane. (2021) Pattern analysis of vegan eating reveals healthy and unhealthy patterns within the vegan diet. Public Health Nutrition 25:5, pages 1310-1320.
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Alexandra E Sexton, Tara Garnett & Jamie Lorimer. (2022) Vegan food geographies and the rise of Big Veganism. Progress in Human Geography 46:2, pages 605-628.
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Annika Lonkila & Minna Kaljonen. (2022) Ontological struggle over new product category: Transition potential of meat alternatives. Environmental Innovation and Societal Transitions 42, pages 1-11.
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Annika Lonkila & Minna Kaljonen. (2021) Promises of meat and milk alternatives: an integrative literature review on emergent research themes. Agriculture and Human Values 38:3, pages 625-639.
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Jiuliane Martins da Silva, Carlos Eduardo Barão, Erick Almeida Esmerino, Adriano Gomes Cruz & Tatiana Colombo Pimentel. (2021) Prebiotic frozen dessert processed with water‐soluble extract of rice byproduct: Vegan and nonvegan consumers perception using preferred attribute elicitation methodology and acceptance. Journal of Food Science 86:2, pages 523-530.
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Tingyi Yang & Senarath Dharmasena. (2021) U.S. Consumer Demand for Plant-Based Milk Alternative Beverages: Hedonic Metric Augmented Barten’s Synthetic Model. Foods 10:2, pages 265.
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Susi Geiger & Hans Kjellberg. (2021) Market mash ups: The process of combinatorial market innovation. Journal of Business Research 124, pages 445-457.
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Malte B. Rödl. 2021. Sustainable Consumption and Production, Volume II. Sustainable Consumption and Production, Volume II 99 120 .
Eliana Martínez-Padilla, Kexin Li, Heidi Blok Frandsen, Marcel Skejovic Joehnke, Einar Vargas-Bello-Pérez & Iben Lykke Petersen. (2020) In Vitro Protein Digestibility and Fatty Acid Profile of Commercial Plant-Based Milk Alternatives. Foods 9:12, pages 1784.
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A.N. Schiano, W.S. Harwood, P.D. Gerard & M.A. Drake. (2020) Consumer perception of the sustainability of dairy products and plant-based dairy alternatives. Journal of Dairy Science 103:12, pages 11228-11243.
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David M. Evans. (2020) After Practice? Material Semiotic Approaches to Consumption and Economy. Cultural Sociology 14:4, pages 340-356.
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Bente Halkier. (2020) Social Interaction as Key to Understanding the Intertwining of Routinized and Culturally Contested Consumption. Cultural Sociology 14:4, pages 399-416.
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Johnny Graham & Yuvay M. Ferguson. (2020) The case of the “This Is Not A Game” campaign in Zambia: An analysis of the messaging strategies used to deter illegal bushmeat consumption. Psychology & Marketing 37:12, pages 1696-1702.
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David M. Evans, Rorie Parsons, Peter Jackson, Sarah Greenwood & Anthony Ryan. (2020) Understanding plastic packaging: The co-evolution of materials and society. Global Environmental Change 65, pages 102166.
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Annisa Leialohilani & Alie de Boer. (2020) EU food legislation impacts innovation in the area of plant-based dairy alternatives. Trends in Food Science & Technology 104, pages 262-267.
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Tiina Arppe, Mari Niva & Piia Jallinoja. (2020) The emergence of the Finnish edible insect arena: The dynamics of an ‘Active Obstacle’. Geoforum 108, pages 227-236.
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Paul B. ThompsonPaul B. Thompson. 2020. Food and Agricultural Biotechnology in Ethical Perspective. Food and Agricultural Biotechnology in Ethical Perspective 343 374 .
Hervé Corvellec & Herman I. Stål. (2019) Qualification as corporate activism: How Swedish apparel retailers attach circular fashion qualities to take-back systems. Scandinavian Journal of Management 35:3, pages 101046.
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Christian Fuentes, Petronella Enarsson & Love Kristoffersson. (2019) Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping. Journal of Retailing and Consumer Services 50, pages 258-265.
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Alexandra E Sexton, Tara Garnett & Jamie Lorimer. (2019) Framing the future of food: The contested promises of alternative proteins. Environment and Planning E: Nature and Space 2:1, pages 47-72.
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Andreas Chatzidakis & Deirdre Shaw. (2018) Sustainability: Issues of Scale, Care and Consumption. British Journal of Management 29:2, pages 299-315.
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Peter Jackson, Helene Brembeck, Jonathan Everts, Maria Fuentes, Bente Halkier, Frej Daniel Hertz, Angela Meah, Valerie Viehoff & Christine WenzlPeter Jackson, Helene Brembeck, Jonathan Everts, Maria Fuentes, Bente Halkier, Frej Daniel Hertz, Angela Meah, Valerie Viehoff & Christine Wenzl. 2018. Reframing Convenience Food. Reframing Convenience Food 137 162 .
Peter Jackson, Helene Brembeck, Jonathan Everts, Maria Fuentes, Bente Halkier, Frej Daniel Hertz, Angela Meah, Valerie Viehoff & Christine WenzlPeter Jackson, Helene Brembeck, Jonathan Everts, Maria Fuentes, Bente Halkier, Frej Daniel Hertz, Angela Meah, Valerie Viehoff & Christine Wenzl. 2018. Reframing Convenience Food. Reframing Convenience Food 59 88 .
Marjolein Hoogstraaten, Koen Frenken, Taneli Vaskelainen & Wouter Boon. (2022) Replacing Meat, an Easy Feat? The Role of Strategic Categorizing in the Rise of Meat Substitutes. SSRN Electronic Journal.
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