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Journal of Global Marketing Volume 36, 2023 - Issue 1

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Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences

Oguzhan Essiza Department of Economics and Business, Central European University, Vienna, AustriaCorrespondence[email protected]

https://orcid.org/0000-0002-8976-7800

Sidar Yurteria Department of Economics and Business, Central European University, Vienna, Austria

https://orcid.org/0000-0001-6039-6447

Carter Mandrikb Department of Business, American University in Bulgaria, Blagoevgrad, Bulgaria

https://orcid.org/0000-0003-3599-6664

Aysu Senyuza Department of Economics and Business, Central European University, Vienna, Austria

https://orcid.org/0000-0002-4744-2442

Pages 67-92 | Published online: 25 Aug 2022

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https://doi.org/10.1080/08911762.2022.2116376
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Sidar Yurteri, Carter Mandrik & Oguzhan Essiz. (2023) Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors. Business Research Proceedings, pages 1-3.
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Oguzhan Essiz & Aysu Senyuz. (2023) A Multi-Analytical Approach to Predict Value-Based Determinants of Sustainable Luxury Consumption: Roles of Conspicuous Ethical Self-Identity and Green Advertising Receptivity. Business Research Proceedings, pages 1-3.
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