Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences

References

• Abrar, M., Sibtain, M. M., & Shabbir, R. (2021). Understanding purchase intention towards eco-friendly clothing for generation Y & Z. Cogent Business & Management, 8(1), 1997247. https://doi.org/10.1080/23311975.2021.1997247
   Web of Science ®Google Scholar
• Aertsens, J., Mondelaers, K., Verbeke, W., Buysse, J., & Van Huylenbroeck, G. (2011). The influence of subjective and objective knowledge on attitude, motivations and consumption of organic food. British Food Journal, 113(11), 1353–1378. https://doi.org/10.1108/00070701111179988
   Web of Science ®Google Scholar
• Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
   Web of Science ®Google Scholar
• Amatulli, C., De Angelis, M., Peluso, A. M., Soscia, I., & Guido, G. (2019). The effect of negative message framing on green consumption: An investigation of the role of shame. Journal of Business Ethics, 157(4), 1111–1132. https://doi.org/10.1007/s10551-017-3644-x
   Web of Science ®Google Scholar
• Aren, S., & Hamamci, H. N. (2020). Relationship between risk aversion, risky investment intention, investment choices: Impact of personality traits and emotion. Kybernetes, 49(11), 2651–2682. https://doi.org/10.1108/K-07-2019-0455
   Web of Science ®Google Scholar
• Armstrong, J. S., & Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14(3), 396–402. https://doi.org/10.1177/002224377701400320
   Web of Science ®Google Scholar
• Awang, Z. (2014). A handbook on SEM for academicians and practitioners: The step-by-step practical guides for the beginners. Bandar Baru Bangi, MPWS Rich Resources, 10(3), 32–45.
   Google Scholar
• Bailey, A. A., Mishra, A. S., & Tiamiyu, M. F. (2018). Application of GREEN scale to understanding US consumer response to green marketing communications. Psychology & Marketing, 35(11), 863–875. https://doi.org/10.1002/mar.21140
   Web of Science ®Google Scholar
• Bao, Y., Zhou, K. Z., & Su, C. (2003). Face consciousness and risk aversion: Do they affect consumer decision‐making? Psychology and Marketing, 20(8), 733–755. https://doi.org/10.1002/mar.10094
   Web of Science ®Google Scholar
• Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182. https://doi.org/10.1037/0022-3514.51.6.1173
   PubMed Web of Science ®Google Scholar
• Bauer, R. A. (1960). Consumer behavior as risk taking. In Proceedings of the 43rd National Conference of the American Marketing Assocation, June 15, 16, 17, Chicago, IL, 1960. American Marketing Association.
   Google Scholar
• Berki-Kiss, D., & Menrad, K. (2022). Ethical consumption: Influencing factors of consumer’s intention to purchase Fairtrade roses. Cleaner and Circular Bioeconomy, 2, 100008. https://doi.org/10.1016/j.clcb.2022.100008
   Google Scholar
• Bodur, H. O., Duval, K. M., & Grohmann, B. (2015). Will you purchase environmentally friendly products? Using prediction requests to increase choice of sustainable products. Journal of Business Ethics, 129(1), 59–75. https://doi.org/10.1007/s10551-014-2143-6
   Web of Science ®Google Scholar
• Brough, A. R., Wilkie, J. E., Ma, J., Isaac, M. S., & Gal, D. (2016). Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption. Journal of Consumer Research, 43(4), 567–582. https://doi.org/10.1093/jcr/ucw044
   Web of Science ®Google Scholar
• Bulut, Z. A., Kökalan Çımrin, F., & Doğan, O. (2017). Gender, generation and sustainable consumption: Exploring the behaviour of consumers from Izmir, Turkey. International Journal of Consumer Studies, 41(6), 597–604. https://doi.org/10.1111/ijcs.12371
   Web of Science ®Google Scholar
• Casais, B., & Faria, J. (2022). The intention-behavior gap in ethical consumption: Mediators, moderators and consumer profiles based on ethical priorities. Journal of Macromarketing, 42(1), 100–113. https://doi.org/10.1177/02761467211054836
   Web of Science ®Google Scholar
• Casalegno, C., Candelo, E., & Santoro, G. (2022). Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations. Psychology & Marketing, 39(5), 1007–1021. https://doi.org/10.1002/mar.21637
   Web of Science ®Google Scholar
• Cerny, B. A., & Kaiser, H. F. (1977). A study of a measure of sampling adequacy for factor-analytic correlation matrices. Multivariate Behavioral Research, 12(1), 43–47. https://doi.org/10.1207/s15327906mbr1201_3
   PubMed Web of Science ®Google Scholar
• Chaihanchanchai, P., & Anantachart, S. (2022). Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship. Business Strategy and the Environment, 1-15. https://doi.org/10.1002/bse.3130
   Google Scholar
• Chatterjee, S., Sreen, N., Sadarangani, P. H., & Gogoi, B. J. (2021). Impact of green consumption value, and context-specific reasons on green purchase intentions: A behavioral reasoning theory perspective. Journal of Global Marketing, 1–21. https://doi.org/10.1080/08911762.2021.1996670
   Google Scholar
• Clark, R. A., Haytko, D. L., Hermans, C. M., & Simmers, C. S. (2019). Social influence on green consumerism: Country and gender comparisons between China and the United States. Journal of International Consumer Marketing, 31(3), 177–190. https://doi.org/10.1080/08961530.2018.1527740
   Web of Science ®Google Scholar
• Claudy, M. C., Peterson, M., & O’driscoll, A. (2013). Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory. Journal of Macromarketing, 33(4), 273–287. https://doi.org/10.1177/0276146713481605
   Web of Science ®Google Scholar
• Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Hillsdle.
   Google Scholar
• Costa Pinto, D., Herter, M. M., Rossi, P., & Borges, A. (2014). Going green for self or for others? Gender and identity salience effects on sustainable consumption. International Journal of Consumer Studies, 38(5), 540–549. https://doi.org/10.1111/ijcs.12114
   Web of Science ®Google Scholar
• DataReportal. (2022). “Digital 2022: Turkey.” https://datareportal.com/reports/digital-2022-turkey
   Google Scholar
• Davari, A., & Strutton, D. (2014). Marketing mix strategies for closing the gap between green consumers’ pro-environmental beliefs and behaviors. Journal of Strategic Marketing, 22(7), 563–586. https://doi.org/10.1080/0965254X.2014.914059
   Google Scholar
• Dhir, A., Sadiq, M., Talwar, S., Sakashita, M., & Kaur, P. (2021). Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective. Journal of Retailing and Consumer Services, 59, 102398. https://doi.org/10.1016/j.jretconser.2020.102398
   Web of Science ®Google Scholar
• Do Paço, A. M. F., & Reis, R. (2012). Factors affecting skepticism toward green advertising. Journal of Advertising, 41(4), 147–155. https://doi.org/10.1080/00913367.2012.10672463
   Web of Science ®Google Scholar
• Durif, F., Roy, J., & Boivin, C. (2012). Could perceived risks explain the ‘green gap’ in green product consumption? Electronic Green Journal, 1(33), 1-16. https://doi.org/10.5070/G313310923
   Google Scholar
• ElHaffar, G., Durif, F., & Dubé, L. (2020). Towards closing the attitude-intention-behavior gap in green consumption: A narrative review of the literature and an overview of future research directions. Journal of Cleaner Production, 275, 122556. https://doi.org/10.1016/j.jclepro.2020.122556
   Web of Science ®Google Scholar
• Ellen, P. S. (1994). Do we know what we need to know? Objective and subjective knowledge effects on pro-ecological behaviors. Journal of Business Research, 30(1), 43–52. https://doi.org/10.1016/0148-2963(94)90067-1
   Web of Science ®Google Scholar
• Essiz, O., & Mandrik, C. (2022). Intergenerational influence on sustainable consumer attitudes and behaviors: Roles of family communication and peer influence in environmental consumer socialization. Psychology & Marketing, 39(1), 5–26. https://doi.org/10.1002/mar.21540
   Web of Science ®Google Scholar
• European Environment Agency. (2020). Turkey country profile – SDGs and the environment. https://www.eea.europa.eu/themes/sustainability-transitions/sustainable-development-goals-and-the/country-profiles/turkey-country-profile-sdgs-and
   Google Scholar
• EY Future Consumer Index. (2021). The CEO Imperative: Make sustainability accessible to the consumer. https://www.ey.com/en_gl/news/2021/06/ey-future-consumer-index-68-of-global-consumers-expect-companies-to-solve-sustainability-issues
   Google Scholar
• Farjam, M., Nikolaychuk, O., & Bravo, G. (2019). Experimental evidence of an environmental attitude-behavior gap in high-cost situations. Ecological Economics, 166, 106434. https://doi.org/10.1016/j.ecolecon.2019.106434
   Web of Science ®Google Scholar
• Flynn, L. R., & Goldsmith, R. E. (1999). A short, reliable measure of subjective knowledge. Journal of Business Research, 46(1), 57–66. https://doi.org/10.1016/S0148-2963(98)00057-5
   Web of Science ®Google Scholar
• Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
   Web of Science ®Google Scholar
• Frank, P., & Brock, C. (2018). Bridging the intention–behavior gap among organic grocery customers: The crucial role of point‐of‐sale information. Psychology & Marketing, 35(8), 586–602. https://doi.org/10.1002/mar.21108
   Web of Science ®Google Scholar
• George, D., & Mallery, P. (2010). SPSS for Windows step by step. A simple study guide and reference, (10th ed.). Pearson Education, Inc.
   Google Scholar
• Gilg, A., & Barr, S. (2006). Behavioural attitudes towards water saving? Evidence from a study of environmental actions. Ecological Economics, 57(3), 400–414. https://doi.org/10.1016/j.ecolecon.2005.04.010
   Web of Science ®Google Scholar
• Gleim, M., & Lawson, S. J. (2014). Spanning the gap: An examination of the factors leading to the green gap. Journal of Consumer Marketing, 31(6/7), 503–514. https://doi.org/10.1108/JCM-05-2014-0988
   Google Scholar
• Grønhøj, A., & Ölander, F. (2007). A gender perspective on environmentally related family consumption. Journal of Consumer Behaviour, 6(4), 218–235. https://doi.org/10.1002/cb.216
   Google Scholar
• Grønhøj, A., & Thøgersen, J. (2009). Like father, like son? Intergenerational transmission of values, attitudes, and behaviours in the environmental domain. Journal of Environmental Psychology, 29(4), 414–421. https://doi.org/10.1016/j.jenvp.2009.05.002
   Web of Science ®Google Scholar
• Gürhan-Canli, Z., & Batra, R. (2004). When corporate image affects product evaluations: The moderating role of perceived risk. Journal of Marketing Research, 41(2), 197–205. https://doi.org/10.1509/jmkr.41.2.197.28667
   Web of Science ®Google Scholar
• Ha-Brookshire, J. E., & Hodges, N. N. (2009). Socially responsible consumer behavior? Exploring used clothing donation behavior. Clothing and Textiles Research Journal, 27(3), 179–196. https://doi.org/10.1177/0887302X08327199
   Web of Science ®Google Scholar
• Haider, S. W., Zhuang, G., & Ali, S. (2019). Identifying and bridging the attitude-behavior gap in sustainable transportation adoption. Journal of Ambient Intelligence and Humanized Computing, 10(9), 3723–3738. https://doi.org/10.1007/s12652-019-01405-z
   Web of Science ®Google Scholar
• Hair, J. F., Black, W. C., Balin, B., & Anderson, R. E. (2010). Multivariate data analysis. Maxwell Macmillan International Editions.
   Google Scholar
• Halder, P., Hansen, E. N., Kangas, J., & Laukkanen, T. (2020). How national culture and ethics matter in consumers’ green consumption values. Journal of Cleaner Production, 265, 121754. https://doi.org/10.1016/j.jclepro.2020.121754
   Web of Science ®Google Scholar
• Harman, H. H. (1976). Modern factor analysis. University of Chicago Press.
   Google Scholar
• Haws, K. L., Winterich, K. P., & Naylor, R. W. (2014). Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products. Journal of Consumer Psychology, 24(3), 336–354. https://doi.org/10.1016/j.jcps.2013.11.002
   Web of Science ®Google Scholar
• Hayes, A. F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Guilford Publications.
   Google Scholar
• He, K., Ye, L., Li, F., Chang, H., Wang, A., Luo, S., & Zhang, J. (2022). Using cognition and risk to explain the intention-behavior gap on bioenergy production: Based on machine learning logistic regression method. Energy Economics, 108, 105885. https://doi.org/10.1016/j.eneco.2022.105885
   Web of Science ®Google Scholar
• Heinl, L. T., Baatz, A., Beckmann, M., & Wehnert, P. (2021). Investigating sustainable NGO–firm partnerships: An experimental study of consumer perception of co-branded products. Sustainability, 13(22), 12761. https://doi.org/10.3390/su132212761
   Web of Science ®Google Scholar
• Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
   Web of Science ®Google Scholar
• Julious, S. A. (2005). Sample size of 12 per group rule of thumb for a pilot study. Pharmaceutical Statistics, 4(4), 287–291. https://doi.org/10.1002/pst.185
   Web of Science ®Google Scholar
• Kaplan, L. B., Szybillo, G. J., & Jacoby, J. (1974). Components of risk in product purchase: A cross-validation. Journal of Applied Psychology, 59(3), 287–291. https://doi.org/10.1037/h0036657
   Web of Science ®Google Scholar
• Khare, A., Sadachar, A., & Manchiraju, S. (2020). Investigating the role of knowledge, materialism, product availability, and involvement in predicting the organic clothing purchase behavior of consumers in the Indian market. Journal of International Consumer Marketing, 32(3), 228–242. https://doi.org/10.1080/08961530.2019.1695239
   Web of Science ®Google Scholar
• Kim, S. H., & Byramjee, F. (2013). Effects of risks on online consumers purchasing behavior: Are they risk-averse or risk-taking? Journal of Applied Business Research (JABR), 30(1), 161–172. https://doi.org/10.19030/jabr.v30i1.8291
   Google Scholar
• Kim, Y., Oh, S., Yoon, S., & Shin, H. H. (2016). Closing the green gap: The impact of environmental commitment and advertising believability. Social Behavior and Personality: An International Journal, 44(2), 339–351. https://doi.org/10.2224/sbp.2016.44.2.339
   Web of Science ®Google Scholar
• Kreczmańska-Gigol, K., & Gigol, T. (2022). The impact of consumers’ green skepticism on the purchase of energy-efficient and environmentally friendly products. Energies, 15(6), 2077. https://doi.org/10.3390/en15062077
   Web of Science ®Google Scholar
• Kreuter, F., Presser, S., & Tourangeau, R. (2008). Social desirability bias in CATI, IVR, and web surveys: The effects of mode and question sensitivity. Public Opinion Quarterly, 72(5), 847–865. https://doi.org/10.1093/poq/nfn063
   Web of Science ®Google Scholar
• Langenbach, B. P., Berger, S., Baumgartner, T., & Knoch, D. (2020). Cognitive resources moderate the relationship between pro environmental attitudes and green behavior. Environment and Behavior, 52(9), 979–995. https://doi.org/10.1177/0013916519843127
   Web of Science ®Google Scholar
• Lee, K. (2008). Opportunities for green marketing: Young consumers. Marketing Intelligence & Planning, 26(6), 573–586. https://doi.org/10.1108/02634500810902839
   Web of Science ®Google Scholar
• Lee, K. (2010). The green purchase behavior of Hong Kong young consumers: The role of peer influence, local environmental involvement, and concrete environmental knowledge. Journal of International Consumer Marketing, 23(1), 21–44. https://doi.org/10.1080/08961530.2011.524575
   Google Scholar
• Li, G., Yang, L., Zhang, B., Li, X., & Chen, F. (2021). How do environmental values impact green product purchase intention? The moderating role of green trust. Environmental Science and Pollution Research, 28(33), 46020–46034. https://doi.org/10.1007/s11356-021-13946-y
   PubMed Web of Science ®Google Scholar
• Li, X., & Qi, X. (2021). On pricing and quality decisions with risk aversion. Omega, 98, 102118. https://doi.org/10.1016/j.omega.2019.102118
   Web of Science ®Google Scholar
• Litvine, D., & Wüstenhagen, R. (2011). Helping “light green” consumers walk the talk: Results of a behavioural intervention survey in the Swiss electricity market. Ecological Economics, 70(3), 462–474. https://doi.org/10.1016/j.ecolecon.2010.10.005
   Web of Science ®Google Scholar
• Liu, Y., Qu, Y., Lei, Z., & Jia, H. (2017). Understanding the evolution of sustainable consumption research. Sustainable Development, 25(5), 414–430. https://doi.org/10.1002/sd.1671
   Web of Science ®Google Scholar
• Loy, L. S., Wieber, F., Gollwitzer, P. M., & Oettingen, G. (2016). Supporting sustainable food consumption: Mental contrasting with implementation intentions (MCII) aligns intentions and behavior. Frontiers in Psychology, 7(, 607. https://doi.org/10.3389/fpsyg.2016.00607
   PubMed Web of Science ®Google Scholar
• Lu, L. C., Chang, H. H., & Chang, A. (2015). Consumer personality and green buying intention: The mediate role of consumer ethical beliefs. Journal of Business Ethics, 127(1), 205–219. https://doi.org/10.1007/s10551-013-2024-4
   Web of Science ®Google Scholar
• Luchs, M. G., & Mooradian, T. A. (2012). Sex, personality, and sustainable consumer behaviour: Elucidating the gender effect. Journal of Consumer Policy, 35(1), 127–144. https://doi.org/10.1007/s10603-011-9179-0
   Google Scholar
• Maartensson, H., & Loi, N. M. (2022). Exploring the relationships between risk perception, behavioural willingness, and constructive hope in pro-environmental behaviour. Environmental Education Research, 28(4), 600–613. https://doi.org/10.1080/13504622.2021.2015295
   Web of Science ®Google Scholar
• Mandrik, C. A., & Bao, Y. (2005). Exploring the concept and measurement of general risk aversion. ACR North American Advances.
   Google Scholar
• Matzler, K., Grabner‐Kräuter, S., & Bidmon, S. (2008). Risk aversion and brand loyalty: The mediating role of brand trust and brand affect. Journal of Product & Brand Management, 17(3), 154–162. https://doi.org/10.1108/10610420810875070
   Google Scholar
• Meyer, A. (2015). Does education increase pro-environmental behavior? Evidence from Europe. Ecological Economics, 116, 108–121. https://doi.org/10.1016/j.ecolecon.2015.04.018
   Web of Science ®Google Scholar
• Mohai, P. (1992). Men, women, and the environment: An examination of the gender gap in environmental concern and activism. Society & Natural Resources, 5(1), 1–19. https://doi.org/10.1080/08941929209380772
   Web of Science ®Google Scholar
• Mostafa, M. M. (2007). Gender differences in Egyptian consumers’ green purchase behaviour: The effects of environmental knowledge, concern and attitude. International Journal of Consumer Studies, 31(3), 220–229. https://doi.org/10.1111/j.1470-6431.2006.00523.x
   Google Scholar
• Naciti, V. (2019). Corporate governance and board of directors: The effect of a board composition on firm sustainability performance. Journal of Cleaner Production, 237, 117727. https://doi.org/10.1016/j.jclepro.2019.117727
   Web of Science ®Google Scholar
• Nguyen, H. V., Nguyen, C. H., & Hoang, T. T. B. (2019). Green consumption: Closing the intention‐behavior gap. Sustainable Development, 27(1), 118–129. https://doi.org/10.1002/sd.1875
   Web of Science ®Google Scholar
• Nunnally, J. C. (1978). Psychometric theory. McGraw-Hill.
   Google Scholar
• Pagiaslis, A., & Krontalis, A. K. (2014). Green consumption behavior antecedents: Environmental concern, knowledge, and beliefs. Psychology & Marketing, 31(5), 335–348. https://doi.org/10.1002/mar.20698
   Web of Science ®Google Scholar
• Park, C. W., Mothersbaugh, D. L., & Feick, L. (1994). Consumer knowledge assessment. Journal of Consumer Research, 21(1), 71–82. https://doi.org/10.1086/209383
   Web of Science ®Google Scholar
• Park, H. J., & Lin, L. M. (2020). Exploring attitude–behavior gap in sustainable consumption: Comparison of recycled and upcycled fashion products. Journal of Business Research, 117, 623–628. https://doi.org/10.1016/j.jbusres.2018.08.025
   Web of Science ®Google Scholar
• Peattie, K. (2010). Green consumption: Behavior and norms. Annual Review of Environment and Resources, 35(1), 195–228. https://doi.org/10.1146/annurev-environ-032609-094328
   Web of Science ®Google Scholar
• Phillips, D. M., & Englis, B. G. (2022). Green consumption is both feminine and masculine–Just ask the androgynous consumer. Journal of Consumer Behaviour, 1–12. https://doi.org/10.1002/cb.205212
   Google Scholar
• Pieniak, Z., Aertsens, J., & Verbeke, W. (2010). Subjective and objective knowledge as determinants of organic vegetables consumption. Food Quality and Preference, 21(6), 581–588. https://doi.org/10.1016/j.foodqual.2010.03.004
   Web of Science ®Google Scholar
• Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. The Journal of Applied Psychology, 88(5), 879–903.
   PubMed Web of Science ®Google Scholar
• Pontes, N., & Williams, L. K. (2021). Feeling red lucky? The interplay between color and luck in gambling settings. Psychology & Marketing, 38(1), 43–55. https://doi.org/10.1002/mar.21408
   Web of Science ®Google Scholar
• Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879–891. https://doi.org/10.3758/BRM.40.3.879[PMC][18697684
   PubMed Web of Science ®Google Scholar
• Qualls, W. J., & Puto, C. P. (1989). Organizational climate and decision framing an integrated approach to analyzing industrial buying decisions. Journal of Marketing Research, 26(2), 179–192. https://doi.org/10.1177/002224378902600204
   Web of Science ®Google Scholar
• Qualtrics (2020). Sample size calculator. https://www.qualtrics.com/blog/calculating-sample-size/
   Google Scholar
• Raju, P. S., Lonial, S. C., & Mangold, W. G. (1995). Differential effects of subjective knowledge, objective knowledge, and usage experience on decision making: An exploratory investigation. Journal of Consumer Psychology, 4(2), 153–180. https://doi.org/10.1207/s15327663jcp0402_04
   Google Scholar
• Redman, E., & Redman, A. (2014). Transforming sustainable food and waste behaviors by realigning domains of knowledge in our education system. Journal of Cleaner Production, 64, 147–157. https://doi.org/10.1016/j.jclepro.2013.09.016
   Web of Science ®Google Scholar
• Rokeach, M. (1973). The nature of human values. Free Press.
   Google Scholar
• Rossiter, J. R. (2008). Content validity of measures of abstract constructs in management and organizational research. British Journal of Management, 19(4), 380–388. https://doi.org/10.1111/j.1467-8551.2008.00587.x
   Web of Science ®Google Scholar
• Saad, G., & Gill, T. (2000). Applications of evolutionary psychology in marketing. Psychology and Marketing, 17(12), 1005–1034. https://doi.org/10.1002/1520-6793(200012)17:12 < 1005::AID-MAR1 > 3.0.CO;2-H
   Web of Science ®Google Scholar
• Saari, U. A., Damberg, S., Frömbling, L., & Ringle, C. M. (2021). Sustainable consumption behavior of Europeans: The influence of environmental knowledge and risk perception on environmental concern and behavioral intention. Ecological Economics, 189, 107155. https://doi.org/10.1016/j.ecolecon.2021.107155
   Web of Science ®Google Scholar
• Schäufele, I., & Janssen, M. (2021). How and why does the attitude-behavior gap differ between product categories of sustainable food? Analysis of organic food purchases based on household panel data. Frontiers in Psychology, 12, 595636. https://doi.org/10.3389/fpsyg.2021.595636
   PubMed Web of Science ®Google Scholar
• Schuitema, G., & De Groot, J. I. (2015). Green consumerism: The influence of product attributes and values on purchasing intentions. Journal of Consumer Behaviour, 14(1), 57–69. https://doi.org/10.1002/cb.1501
   Web of Science ®Google Scholar
• Schwartz, S. H. (2010). Basic values: How they motivate and inhibit prosocial behavior. In M. Mikulincer & P. R. Shaver (Eds.), Prosocial motives, emotions, and behavior: The better angels of our nature. (pp. 221–241). American Psychological Association. https://doi.org/10.1037/12061-012
   Google Scholar
• Senyuz, A., & Hasford, J. (2022). The allure of arrogance: How relationship formation motives enhance consumer preferences for arrogant communications. Journal of Business Research, 139, 106–120. https://doi.org/10.1016/j.jbusres.2021.09.033
   Web of Science ®Google Scholar
• Sharma, A. P. (2021). Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda. International Journal of Consumer Studies, 45(6), 1217–1238. https://doi.org/10.1111/ijcs.12722
   Web of Science ®Google Scholar
• Stern, P. C., & Dietz, T. (1994). The value basis of environmental concern. Journal of Social Issues, 50(3), 65–84. https://doi.org/10.1111/j.1540-4560.1994.tb02420.x
   Web of Science ®Google Scholar
• Stern, P. C., Dietz, T., Abel, T., Guagnano, G. A., & Kalof, L. (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Human Ecology Review, 6(2), 81–97.
   Google Scholar
• Suki, N. (2016). Green product purchase intention: Impact of green brands, attitude, and knowledge. British Food Journal, 118(12), 2893–2910. https://doi.org/10.1108/BFJ-06-2016-0295
   Web of Science ®Google Scholar
• Sun, X., Su, W., Guo, X., & Tian, Z. (2021). The impact of awe induced by COVID-19 pandemic on green consumption behavior in China. International Journal of Environmental Research and Public Health, 18(2), 543. https://doi.org/10.3390/ijerph18020543
   PubMed Web of Science ®Google Scholar
• Sun, Y., Liu, N., & Zhao, M. (2019). Factors and mechanisms affecting green consumption in China: A multilevel analysis. Journal of Cleaner Production, 209, 481–493. https://doi.org/10.1016/j.jclepro.2018.10.241
   Web of Science ®Google Scholar
• Sun, Y., Li, T., & Wang, S. (2021). I buy green products for my benefits or yours: Understanding consumers’ intention to purchase green products. Asia Pacific Journal of Marketing and Logistics, 34(8), 1721-1739. https://doi.org/10.1108/APJML-04-2021-0244
   Google Scholar
• Tan, T. M., Makkonen, H., Kaur, P., & Salo, J. (2022). How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values. Technological Forecasting and Social Change, 176, 121432. https://doi.org/10.1016/j.techfore.2021.121432
   Web of Science ®Google Scholar
• Taylor, J. W. (1974). The role of risk in consumer behavior: A comprehensive and operational theory of risk taking in consumer behavior. Journal of Marketing, 38(2), 54–60. https://doi.org/10.1177/002224297403800211
   Web of Science ®Google Scholar
• Taylor, S., & Todd, P. (1995). Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions. International Journal of Research in Marketing, 12(2), 137–155. https://doi.org/10.1016/0167-8116(94)00019-K
   Google Scholar
• Tewari, A., Mathur, S., Srivastava, S., & Gangwar, D. (2022). Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach. Journal of Retailing and Consumer Services, 66, 102938. https://doi.org/10.1016/j.jretconser.2022.102938
   Web of Science ®Google Scholar
• Trudel, R. (2018). Sustainable consumer behavior. Consumer Psychology Review, 2(1), 85–96. https://doi.org/10.1002/arcp.1045
   Google Scholar
• Tung, S. J., Shih, C. C., Wei, S., & Chen, Y. H. (2012). Attitudinal inconsistency toward organic food in relation to purchasing intention and behavior: An illustration of Taiwan consumers. British Food Journal, 114(7), 997–1015. https://doi.org/10.1108/00070701211241581
   Web of Science ®Google Scholar
• United Nations. (2002). Report of the World Summit on Sustainable Development, Johannesburg, South Africa, 26 August-4 September 2002. United Nations, New York. https://digitallibrary.un.org/record/478154?ln=en
   Google Scholar
• United Nations. (2015). Sustainable development goals. https://unfoundation.org/what-we-do/issues/sustainable-development-goals/?gclid=CjwKCAjwq5-WBhB7EiwAl-HEklf5-0n3J0qVbrtzDgjGx27GJkAXkWYdNYW4l7Epzf0w4L-vOAbDXxoCnmYQAvD_BwE
   Google Scholar
• Vafaei-Zadeh, A., Wong, T. K., Hanifah, H., Teoh, A. P., & Nawaser, K. (2022). Modelling electric vehicle purchase intention among generation Y consumers in Malaysia. Research in Transportation Business & Management, 43, 100784. https://doi.org/10.1016/j.rtbm.2022.100784
   Web of Science ®Google Scholar
• Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural and Environmental Ethics, 19(2), 169–194. https://doi.org/10.1007/s10806-005-5485-3
   Web of Science ®Google Scholar
• Weber, E. U., & Bottom, W. P. (1989). Axiomatic measures of perceived risk: Some tests and extensions. Journal of Behavioral Decision Making, 2(2), 113–131. https://doi.org/10.1002/bdm.3960020205
   Google Scholar
• Weisstein, F., Asgari, M., & Siew, S.-W. (2014). Price presentation effects on green purchase intentions. Journal of Product & Brand Management, 23(3), 230–239. https://doi.org/10.1108/JPBM-06-2013-0324
   Google Scholar
• Young, W., Hwang, K., McDonald, S., & Oates, C. J. (2009). Sustainable consumption: Green consumer behaviour when purchasing products. Sustainable Development, 18(1), 20–31. https://doi.org/10.1002/sd.394
   Web of Science ®Google Scholar
• Zabkar, V., & Hosta, M. (2013). Willingness to act and environmentally conscious consumer behaviour: Can prosocial status perceptions help overcome the gap? International Journal of Consumer Studies, 37(3), 257–264. https://doi.org/10.1111/j.1470-6431.2012.01134.x
   Web of Science ®Google Scholar
• Zelezny, L. C., Chua, P. P., & Aldrich, C. (2000). Elaborating on gender differences in environmentalism. Journal of Social Issues, 56(3), 443–458. https://doi.org/10.1111/0022-4537.00177
   Web of Science ®Google Scholar
• Zhang, Y., Bai, X., Mills, F. P., & Pezzey, J. C. (2021). Examining the attitude-behavior gap in residential energy use: Empirical evidence from a large-scale survey in Beijing, China. Journal of Cleaner Production, 295, 126510. https://doi.org/10.1016/j.jclepro.2021.126510
   Web of Science ®Google Scholar