Journal of Global Marketing
Volume 36, 2023 - Issue 1
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Articles
Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences
Oguzhan Essiza Department of Economics and Business, Central European University, Vienna, AustriaCorrespondence[email protected]
https://orcid.org/0000-0002-8976-7800
Sidar Yurteria Department of Economics and Business, Central European University, Vienna, Austria
https://orcid.org/0000-0001-6039-6447
Carter Mandrikb Department of Business, American University in Bulgaria, Blagoevgrad, Bulgaria
https://orcid.org/0000-0003-3599-6664
Aysu Senyuza Department of Economics and Business, Central European University, Vienna, Austria
https://orcid.org/0000-0002-4744-2442
Pages 67-92
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Published online: 25 Aug 2022
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