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Original Articles

The Effect of the Lifestyles of Social Networking Service Users on Luxury Brand Loyalty

网络社斜某体用户 的生活方式对于奢侈品品牌忠誠度的影响

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Pages 182-192 | Received 24 Sep 2011, Accepted 25 Nov 2011, Published online: 07 Feb 2012

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Read on this site (16)

Francesco Raggiotto, Michela C. Mason, Andrea Moretti & Adriano Paggiaro. (2023) How do customers respond to external store environment? Analyzing the new luxury segment. Journal of Global Scholars of Marketing Science 33:3, pages 332-348.
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Sanga Song & Hye-Young Kim. (2020) Celebrity endorsements for luxury brands: followers vs. non-followers on social media. International Journal of Advertising 39:6, pages 802-823.
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Alice Mazzucchelli, Roberto Chierici, Francesca Ceruti, Claudio Chiacchierini, Bruno Godey & Daniele Pederzoli. (2018) Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook. Journal of Global Fashion Marketing 9:3, pages 270-286.
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Yulia Malenkaya & Aliona Andreyeva. (2016) Fashion and audio branding: The analysis and interpretation of luxury fashion marketing concepts. Journal of Global Fashion Marketing 7:4, pages 291-304.
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Mark Ng. (2014) Consumer motivations to disclose information and participate in commercial activities on Facebook. Journal of Global Scholars of Marketing Science 24:4, pages 365-383.
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Kaustav Ghosh & Subhajit Bhattacharya. (2022) Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India: a PLS-SEM approach. Young Consumers 23:4, pages 603-626.
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Luis Matosas-López & Roberto Baelo Alvarez. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships 927 951 .
Luis Matosas-López & Roberto Baelo Alvarez. 2021. Advanced Digital Marketing Strategies in a Data-Driven Era. Advanced Digital Marketing Strategies in a Data-Driven Era 261 285 .
Volkan Polat. 2021. Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing. Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing 77 96 .
Yuri Seo & Margo Buchanan-Oliver. (2019) Constructing a typology of luxury brand consumption practices. Journal of Business Research 99, pages 414-421.
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Eunha Choi, Eunju Ko & Angella J. Kim. (2016) Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters. Journal of Business Research 69:12, pages 5827-5832.
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Jung Eun Lee & Brandi Watkins. (2016) YouTube vloggers' influence on consumer luxury brand perceptions and intentions. Journal of Business Research 69:12, pages 5753-5760.
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Yeu-Jin Kang & Seong-Yeon Park. (2016) The perfection of the narcissistic self: A qualitative study on luxury consumption and customer equity. Journal of Business Research 69:9, pages 3813-3819.
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Chun Lin Yuan, Juran Kim & Sang Jin Kim. (2016) Parasocial relationship effects on customer equity in the social media context. Journal of Business Research 69:9, pages 3795-3803.
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Heeju Chae, Jeonmi Ko & Eunju Ko. (2016) The Effects of Experiential Value on Brand Equity - Focus on Kitsch Product of Luxury Brands -. Journal of the Korean Society of Costume 66:2, pages 45-60.
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Haesung Whang, Sunghwa Yong & Eunju Ko. (2016) Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists. Journal of Business Research 69:2, pages 631-641.
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Philip J. Kitchen & Tony Proctor. (2015) Marketing communications in a post-modern world. Journal of Business Strategy 36:5, pages 34-42.
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Kate Daellenbach, Rachael Kusel & Michel Rod. (2015) The ties that bind? Online musicians and their fans. Asia Pacific Journal of Marketing and Logistics 27:2, pages 168-190.
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Philip J. Kitchen & Marwa Tourky. 2015. Integrated Communications in the Postmodern Era. Integrated Communications in the Postmodern Era 19 48 .
Minas N. Kastanakis & George Balabanis. (2014) Explaining variation in conspicuous luxury consumption: An individual differences' perspective. Journal of Business Research 67:10, pages 2147-2154.
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Johnny JiungYee Lee, Michael L. Capella, Charles R. Taylor, Mi (Meg) Luo & Colin B. Gabler. (2014) The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective. Journal of Business Research 67:10, pages 2139-2146.
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Henri Weijo, Joel Hietanen & Pekka Mattila. (2014) New insights into online consumption communities and netnography. Journal of Business Research 67:10, pages 2072-2078.
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Heesoon Yang & Eun Jung Choi. (2014) The Effect of Shopping Value on Fashion Shopping Satisfaction and Future Behavioral Intention in Fashion Social Commerce. Journal of the Korean Society of Clothing and Textiles 38:3, pages 293-304.
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