Journal of Pharmaceutical Marketing & Management, Volume 14, Issue 3-4 (2002)

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Journal of Pharmaceutical Marketing & Management, Volume 14, Issue 3-4 (2002)

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Editorial

Editorial
EDITOR'S NOTE
Page: 1
Published online: 04 Dec 2011
CitationforEDITOR'S NOTE | PDF (22.4 KB)
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Miscellaneous

Introduction
Mickey Smith
Pages: 3-10
Published online: 04 Dec 2011
First Page PreviewforIntroduction | References | PDF (43.6 KB)
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Original Article

Article
Marketing's Contributions to Society
William L. Wilkie & Elizabeth S. Moore
Pages: 11-56
Published online: 04 Dec 2011
AbstractforMarketing's Contributions to Society | References | PDF (238.7 KB)
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Article
A Transvection Framework for Assessing the Social Value of Pharmaceutical Marketing
Saurabh Sewak
Pages: 57-73
Published online: 04 Dec 2011
AbstractforA Transvection Framework for Assessing the Social Value of Pharmaceutical Marketing | References | PDF (89.5 KB)
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Article
Propositions on the Pharmaceutical Marketing System
Douglas R. Paul
Pages: 75-85
Published online: 04 Dec 2011
AbstractforPropositions on the Pharmaceutical Marketing System | References | PDF (65.1 KB)
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Article
Contributions to Buyers
William Lobb, Mansi Shah, Joseph Bonnarens & Noel E. Wilkin
Pages: 87-99
Published online: 04 Dec 2011
AbstractforContributions to Buyers | References | PDF (93.6 KB)
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Article
The Economic Contribution of Pharmaceutical Marketing
E. M. Kolassa
Pages: 101-108
Published online: 04 Dec 2011
AbstractforThe Economic Contribution of Pharmaceutical Marketing | References | PDF (51 KB)
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Article
Pharmaceutical Marketing's Contributions to Quality of Life
John P. Bentley
Pages: 109-127
Published online: 04 Dec 2011
AbstractforPharmaceutical Marketing's Contributions to Quality of Life | References | PDF (180.4 KB)
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Article
Contributions from Improvements in Marketing System Activities by the Pharmaceutical Industry
David J. McCaffrey & Mickey C. Smith
Pages: 129-136
Published online: 04 Dec 2011
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Article
Criticisms and Problems of the Aggregate Pharmaceutical Marketing System
Mickey Smith
Pages: 137-147
Published online: 04 Dec 2011
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Miscellaneous

The Beginning of the End or the End of the Beginning?
Philip J. Brown
Pages: 149-167
Published online: 04 Dec 2011
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