Journal of Pharmaceutical Marketing & Management, Volume 8, Issue 2 (1994)

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Journal of Pharmaceutical Marketing & Management, Volume 8, Issue 2 (1994)

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Original Article

Article
EDITOR'S NOTE
Mickey Smith
Pages: 1-2
Published online: 04 Dec 2011
AbstractforEDITOR'S NOTE | PDF (37.8 KB)
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Article
Profiling the Generic-Prone Consumer
Implications for the Promotion of Generic and Branded OTC Medications
David Strutton, Lou E. Pelton & James R. Lumpkin
Pages: 3-25
Published online: 04 Dec 2011
AbstractforProfiling the Generic-Prone Consumer | References | PDF (658.2 KB)
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Article
The Evolving Legal Responsibility of the Pharmacist
Marc Hall & William Honey
Pages: 27-41
Published online: 04 Dec 2011
AbstractforThe Evolving Legal Responsibility of the Pharmacist | References | PDF (502 KB)
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Article
Pharmacists' Perceptions of Retail Pharmacy's Professional Image
Implications for Pharmaceutical Manufacturers
Kent H. Summers, Sheryl L. Szeinbach & James H. Barnes
Pages: 43-58
Published online: 04 Dec 2011
AbstractforPharmacists' Perceptions of Retail Pharmacy's Professional Image | References | PDF (465.6 KB)
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Article
Pharmacist Role Perceptions in Large Chain Pharmacy Organizations
Bartholomew E. Clark, Paul G. Grussing & Robert G. Mrtek
Pages: 59-71
Published online: 04 Dec 2011
AbstractforPharmacist Role Perceptions in Large Chain Pharmacy Organizations | References | PDF (376.3 KB)
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Article
Strategic Planning by Institutional Pharmacy Administrators
Donald L. Harrison & J. Lyle Bootman
Pages: 73-96
Published online: 04 Dec 2011
AbstractforStrategic Planning by Institutional Pharmacy Administrators | References | PDF (583.9 KB)
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Article
Improving Pharmaceutical Marketing Survey Research
Addressing the Needs of the Older Consumer
David Strutton, Lou E. Pelton & Sheb L. True
Pages: 97-109
Published online: 04 Dec 2011
AbstractforImproving Pharmaceutical Marketing Survey Research | References | PDF (423.3 KB)
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Article
The Social Portrayal of People in OTC Drug Advertising
A Content Analysis of Magazine Advertisements
Kumar C. Rallapalli, Mickey C. Smith & George W. Stone
Pages: 111-126
Published online: 04 Dec 2011
AbstractforThe Social Portrayal of People in OTC Drug Advertising | References | PDF (402.4 KB)
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Article
Generic Nonprescription Products
Consumers' Attitudes and Experience with Purchasing
E. Christine Hanson & Marvin D. Shepherd
Pages: 127-139
Published online: 04 Dec 2011
AbstractforGeneric Nonprescription Products | References | PDF (346 KB)
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Article
BOOK REVIEW
Patrick Tharp
Pages: 141-143
Published online: 04 Dec 2011
AbstractforBOOK REVIEW | PDF (79.6 KB)
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