Journal of Marketing Theory and Practice, Volume 2, Issue 1 (1993)

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Journal of Marketing Theory and Practice, Volume 2, Issue 1 (1993)

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Original Articles

Article
The Domain of Marketing: How Are the Boundaries of the Marketing Discipline Established?
David B. Meinert, Scott J. Vitell & Robert V. Reich
Pages: 1-13
Published online: 21 Dec 2015
AbstractforThe Domain of Marketing: How Are the Boundaries of the Marketing Discipline Established? | References | PDF (1.2 MB)
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Article
The Roles of Service Quality, Consumer Satisfaction, and Value in Quinn’s (1992) Paradigm of Services
Steven A. Taylor
Pages: 14-26
Published online: 21 Dec 2015
AbstractforThe Roles of Service Quality, Consumer Satisfaction, and Value in Quinn’s (1992) Paradigm of Services | References | PDF (1.2 MB)
  • 6 Views
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Article
Individual Logit Models for Consumer Preferences
Rose S. Prave & J. Keith Ord
Pages: 27-39
Published online: 21 Dec 2015
AbstractforIndividual Logit Models for Consumer Preferences | References | PDF (1 MB)
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Article
A Multilogit Model of Consumer Choice
Michael D. Richard, Arthur W. Allaway & James A. Womack
Pages: 40-55
Published online: 21 Dec 2015
AbstractforA Multilogit Model of Consumer Choice | References | PDF (1.2 MB)
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Article
The Ethics of Negative Options: The Case of U.S. West Communications
Richard C. Leventhal
Pages: 56-61
Published online: 21 Dec 2015
AbstractforThe Ethics of Negative Options: The Case of U.S. West Communications | References | PDF (611.5 KB)
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Article
An Investigation of the Concept of Power and Power Taxonomy in Channels of Distribution: A Transaction Cost Analysis Perspective
S. Altan Erdem
Pages: 62-79
Published online: 21 Dec 2015
AbstractforAn Investigation of the Concept of Power and Power Taxonomy in Channels of Distribution: A Transaction Cost Analysis Perspective | References | PDF (1.9 MB)
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Article
Demographic and Life Style Determinants of Household Consumption Patterns
Abdolreza Eshghi & William Lesch
Pages: 80-102
Published online: 21 Dec 2015
AbstractforDemographic and Life Style Determinants of Household Consumption Patterns | References | PDF (1.7 MB)
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Article
The Information Flow for a Business to Business Buying Decision Process: A Modeling Approach
Charles J. Quigley Jr., Frank G. Bingham Jr. & Michael B. Patterson
Pages: 103-121
Published online: 21 Dec 2015
AbstractforThe Information Flow for a Business to Business Buying Decision Process: A Modeling Approach | References | PDF (1.6 MB)
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Article
The Influence of Determinant Product Attributes on the Elderly’s Information Search for Health Care Innovations
H. David Strutton & James R. Lumpkin
Pages: 122-139
Published online: 21 Dec 2015
AbstractforThe Influence of Determinant Product Attributes on the Elderly’s Information Search for Health Care Innovations | References | PDF (1.4 MB)
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Article
The Incidence and Portrayal of the Elderly in Television Advertising
Alan J. Greco
Pages: 140-155
Published online: 21 Dec 2015
AbstractforThe Incidence and Portrayal of the Elderly in Television Advertising | References | PDF (1.4 MB)
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Article
Test Marketing and Small Consumer Goods Manufacturing Firms
Bhagaban Panigrahi
Pages: 156-170
Published online: 21 Dec 2015
AbstractforTest Marketing and Small Consumer Goods Manufacturing Firms | References | PDF (1 MB)
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