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Journal of Marketing Theory and Practice
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Volume 2, Issue 4

Journal of Marketing Theory and Practice

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Journal of Marketing Theory and Practice, Volume 2, Issue 4 (1994)

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Journal of Marketing Theory and Practice, Volume 2, Issue 4 (1994)

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Original Articles

Article

Marketing Presbyopia

Jay L. Laughlin, D. Wayne Norvell & David M. Andrus

Pages: 1-10

Published online: 21 Dec 2015

AbstractforMarketing Presbyopia | References | PDF (1.1 MB)

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Article

Marketing Communication Receivers’ Perceptions of Source-Self Similarity: Some New Findings

Judy F. Graham

Pages: 11-19

Published online: 21 Dec 2015

AbstractforMarketing Communication Receivers’ Perceptions of Source-Self Similarity: Some New Findings | References | PDF (985 KB)

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Article

Parity Issues in Services Advertising

Gregory Pickett, Stephen Grove, Les Carlson, Donald A. McBane & David Laband

Pages: 20-28

Published online: 21 Dec 2015

AbstractforParity Issues in Services Advertising | References | PDF (960.5 KB)

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Article

Impression Management Techniques in Marketing Channels: A Theoretical Perspective and Research Agenda

Joyce A. Young, William L. Gardner III & Faye W. Gilbert

Pages: 29-38

Published online: 21 Dec 2015

AbstractforImpression Management Techniques in Marketing Channels: A Theoretical Perspective and Research Agenda | References | PDF (1.1 MB)

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Article

Toward a Triadic Network of Behavioral Channels: The Role of Structure, Power and Climate in Dyadic Exchange

David Strutton & Lou E. Pelton

Pages: 39-51

Published online: 21 Dec 2015

AbstractforToward a Triadic Network of Behavioral Channels: The Role of Structure, Power and Climate in Dyadic Exchange | References | PDF (1.5 MB)

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Article

An Empirical Assessment of the Servperf Scale

Steven A. Taylor & J. Joseph Cronin Jr.

Pages: 52-69

Published online: 21 Dec 2015

AbstractforAn Empirical Assessment of the Servperf Scale | References | PDF (1.6 MB)

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Article

Financially Integrated Marketing Strategy: A Proposed Model

Thomas L. Powers & Ricardo P. Leal

Pages: 70-76

Published online: 21 Dec 2015

AbstractforFinancially Integrated Marketing Strategy: A Proposed Model | References | PDF (706.8 KB)

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Article

Adoption of Novel Consumer Durable Goods in Less Developed Countries

Jose F. Medina & Pavlos Michaels

Pages: 77-90

Published online: 21 Dec 2015

AbstractforAdoption of Novel Consumer Durable Goods in Less Developed Countries | References | PDF (1.2 MB)

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Article

An Investigation of the Structural Relationships between Salespersons’ Perception of their Power Bases and their Use of Influence Tactics

Sarath A. Nonis, S. Altan Erdem & Kamalesh Kumar

Pages: 91-108

Published online: 21 Dec 2015

AbstractforAn Investigation of the Structural Relationships between Salespersons’ Perception of their Power Bases and their Use of Influence Tactics | References | PDF (1.6 MB)

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Article

Marketing Processes and Consumer Need Fulfillment: Retrospective Views and Future Prospects

A. Ben Oumlil & Alvin J. Williams

Pages: 109-114

Published online: 21 Dec 2015

AbstractforMarketing Processes and Consumer Need Fulfillment: Retrospective Views and Future Prospects | References | PDF (701.1 KB)

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