Journal of Global Scholars of Marketing Science, Volume 20, Issue 4 (2010)

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Journal of Global Academy of Marketing Science, Volume 20, Issue 4 (2010)

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Original Articles

Article
Toward Developing Marketing Strategies in Turbulent Environment
Yung Kyun Choi
Pages: 279-280
Published online: 03 Jan 2012
AbstractforToward Developing Marketing Strategies in Turbulent Environment | References | PDF (325.5 KB)
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Article
Persuasion Effect of e-WOM: The Impact of Involvement and Ambiguity Tolerance
Chih-Chien Wang & Yi-Ting Wang
Pages: 281-293
Published online: 03 Jan 2012
AbstractforPersuasion Effect of e-WOM: The Impact of Involvement and Ambiguity Tolerance | References | PDF (1.9 MB)
  • 390 Views
  • 16 CrossRef citations
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Article
The Effect of Forgiveness and Trust on Relational Performance in the Purchasing of Business Services
Jeonpyo Noh
Pages: 294-306
Published online: 03 Jan 2012
AbstractforThe Effect of Forgiveness and Trust on Relational Performance in the Purchasing of Business Services | References | PDF (2.1 MB)
  • 64 Views
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Article
The Mediating Effect of Perceived Service Risk on Perceived Value of Internet Apparel Shopping: From the Quality-Risk-Value Approach
Jihyun Kim & Mary Lynn Damhorst
Pages: 307-318
Published online: 03 Jan 2012
AbstractforThe Mediating Effect of Perceived Service Risk on Perceived Value of Internet Apparel Shopping: From the Quality-Risk-Value Approach | References | PDF (1.9 MB)
  • 123 Views
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Article
Consumer Behavior in Green Marketing for Luxury Brand: A Cross-Cultural Study of US, Japan and Korea
Jina Park, Eunju Ko & Sookhyun Kim
Pages: 319-333
Published online: 03 Jan 2012
AbstractforConsumer Behavior in Green Marketing for Luxury Brand: A Cross-Cultural Study of US, Japan and Korea | References | PDF (2.2 MB)
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Article
Content Analysis of Online Co-Design Community Interactions: A Case Study of Crowd-Sourced Threadless
Juanjuan Wu, Cara Damminga, Kim K. P. Johnson & Hye-Young Kim
Pages: 334-342
Published online: 03 Jan 2012
AbstractforContent Analysis of Online Co-Design Community Interactions: A Case Study of Crowd-Sourced Threadless | References | PDF (1.4 MB)
  • 213 Views
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Article
Initial Trust with Unknown E-tailers in the Context of Online Gift Shopping
Jaeha Lee & Seung-Eun Lee
Pages: 343-352
Published online: 03 Jan 2012
AbstractforInitial Trust with Unknown E-tailers in the Context of Online Gift Shopping | References | PDF (1.4 MB)
  • 69 Views
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Article
Super Bowl Ads: An Empirical Investigation of the Advertising-to-Sales Relationship
Chuck Tomkovick
Pages: 353-359
Published online: 03 Jan 2012
AbstractforSuper Bowl Ads: An Empirical Investigation of the Advertising-to-Sales Relationship | References | PDF (1,023.6 KB)
  • 189 Views
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