Journal of Marketing for Higher Education, Volume 11, Issue 4 (2001)

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Journal of Marketing for Higher Education, Volume 11, Issue 4 (2001)

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Original Articles

Article
Factors That Predict Academic Reputation Don't Always Predict Desire to Attend
Michael J. Conard & Maureen A. Conard
Pages: 1-18
Published online: 17 Oct 2008
AbstractforFactors That Predict Academic Reputation Don't Always Predict Desire to Attend | References | PDF (592.9 KB)
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Article
A Response to “Beyond the Mission Statement: Alternative Futures for Today's Universities”
Frank G. Bingham Jr., Charles J. Quigley Jr. & Keith B. Murray
Pages: 19-27
Published online: 17 Oct 2008
AbstractforA Response to “Beyond the Mission Statement: Alternative Futures for Today's Universities” | References | PDF (555.8 KB)
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Article
Price Elasticity of Per-Credit-Hour Tuition Charges and the Effects on Four-Year Graduation Rates
Carol W. DeMoranville & Paula Bogott O'Donnell
Pages: 29-49
Published online: 17 Oct 2008
AbstractforPrice Elasticity of Per-Credit-Hour Tuition Charges and the Effects on Four-Year Graduation Rates | References | PDF (600.1 KB)
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Article
Comparing Two Survey Research Approaches: E-Mail and Web-Based Technology versus Traditional Mail
Colleen M. Howes & Mark R. Mailloux
Pages: 51-66
Published online: 17 Oct 2008
AbstractforComparing Two Survey Research Approaches: E-Mail and Web-Based Technology versus Traditional Mail | References | PDF (590.5 KB)
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