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Introduction

Introduction
Editor’s Introduction: Special Issue on the 2022 Midterm Congressional Election
Joel Sievert & James C. Garand
Published online: 03 Jun 2024
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Free Access

Research Article

Article
In the Shadow of Trump: The 2022 Midterm Elections
Jamie L. Carson & Stewart Ulrich
Published online: 28 May 2024
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Research Article

Article
Data Driven-Campaign Infrastructures in Europe: Evidence from Austria and the UK
Andrew Barclay, Katharine Dommett & Uta Russmann
Published online: 19 May 2024
  • 177 Views
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Open Access

Research Article

Article
The Influence of Social Media Marketing on Voting Intention in Indonesia
Massoud Moslehpour, Christian Schafferer, Stephen Lewi, Dessy Kurniawati, Van Kien Pham & Sahand E. P. Faez
Published online: 08 Feb 2024
  • 370 Views
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Research Article

Article
Democratic Malaise: A Proposed Theoretical Conceptualization for Marketing Malaise
Émilie Foster
Published online: 21 Dec 2023
  • 157 Views
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Research Article

Article
The Influences of Political Strategies and Communication Styles on Political Candidates’ Online and Offline Visibility
Maud Reveilhac
Published online: 12 Sep 2023
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Open Access

Research Article

Article
Follow the Leader: Examining the Use of Heuristics in Political Social Media Advertising During the 2019 UK General Election
Tom M. Holloway & Colin A. Hendrie
Published online: 07 Aug 2023
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Open Access

Research Article

Article
Evaluating Military Use of Social Media for Political Branding during Online Firestorms: An Analysis of the Afghan Troops Withdrawal
Temple Uwalaka
Published online: 12 Jun 2023
  • 767 Views
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Open Access

Research Article

Article
YouTube Videos on the Achievements of Presidential Candidates: Sentiment and Content Analysis
Rex Bringula, Ralf Martin R. Tabo, Faye Therese Simone L. Alcazar, Jessy Marie I. Delica & Joyce Emmanuelle A. Sayson
Published online: 23 Apr 2023
  • 341 Views
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Research Article

Article
Faction Brands
Andrew J. Clarke
Published online: 13 Apr 2023
  • 102 Views
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Research Article

Article
Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement
Vagia Mochla, Georgios Tsourvakas & Iakovos Stoubos
Published online: 26 Feb 2023
  • 441 Views
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Research Article

Article
Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain
Tomás Baviera, Lorena Cano-Orón & Dafne Calvo
Published online: 13 Feb 2023
  • 366 Views
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Research Article

Article
Exploring Factors Affecting Voters’ Participation in a Presidential Campaign: A Qualitative Study in a Post-Revolutionary Society
Jihene Ben Lazreg & Wafa M’Sallem
Published online: 10 Feb 2023
  • 279 Views
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Research Article

Article
Is There a Permanent Campaign for Online Political Advertising? Investigating Partisan and Non-Party Campaign Activity in the UK between 2018–2021
Katharine Dommett, Samuel A. Mensah, Junyan Zhu, Tom Stafford & Nikolaos Aletras
Published online: 05 Feb 2023
  • 1538 Views
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Open Access

Research Article

Article
Positioning a Personal Political Brand on YouTube with Points of Different Visual Storytelling
Vagia Mochla, George Tsourvakas & Maro Vlachopoulou
Published online: 03 Feb 2023
  • 584 Views
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Research Article

Article
Posting or Advertising? How Political Parties Adapt Their Messaging Strategies to Facebook’s Organic and Paid Media Affordances
Simon Kruschinski, Jörg Haßler, Pablo Jost & Michael Sülflow
Published online: 09 Sep 2022
  • 1254 Views
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Research Article

Article
Mapping Publication Trend of Political Parties Campaign in Social Media: A Bibliometric Analysis
Dimas Subekti, Achmad Nurmandi & Dyah Mutiarin
Published online: 01 Aug 2022
  • 534 Views
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Research Article

Article
Archetypes of Polish Political Parties - Empirical Analysis
Marta Żerkowska-Balas, Michał Jan Lutostański & Patrycja Prochera
Published online: 11 Mar 2022
  • 1787 Views
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Open Access

Research Article

Article
Spillover Effects in Political Advertising: Evidence from Judicial Elections
Thomas Gray & Adam Hughes
Published online: 09 Mar 2022
  • 127 Views
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Research Article

Article
How Candidates Influence Each Other in Electoral Politics: Intercandidate Agenda-Building in Florida’s 2018 Midterm Election
Phillip Arceneaux, Osama Albishri & Spiro Kiousis
Published online: 24 Feb 2022
  • 258 Views
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Research Article

Article
What’s in a Campaign Logo? Exploring Differences in Candidate Self-Presentation through Campaign Logos
Alexandra M. Williams, Trudy Horsting & Mark D. Ramirez
Published online: 21 Feb 2022
  • 297 Views
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Research Article

Article
The Un-Connectivity of Connective Parties: Analyzing the Online Interaction Patterns of Unidos Podemos in Spain
Stefano De Marco, José Manuel Robles, Borja Moya-Gómez & Daniel Gomez (UCM)
Published online: 11 Feb 2022
  • 125 Views
  • 1 CrossRef citations
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Research Article

Article
The Use of Podcasting in Political Marketing: The Case of the Czech Republic
Khanh Ly Tranová & Anastasia Veneti
Published online: 19 Jan 2022
  • 610 Views
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Correction

Correction
Correction
Published online: 14 Mar 2021
  • 476 Views
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Free Access

Articles

Article
Promotion of Ideology of Protest in the Tactical Media
Svetlana Michailovna Vinogradova, Galina Sergeevna Melnik & Tatyana Yurievna Shaldenkova
Published online: 26 Mar 2020
  • 261 Views
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Articles

Article
Sprawling in Cyberspace: Barack Obama’s Legacy in Public Diplomacy and Strategic Communication
Natalia Tsvetkova, Dmitrii Rushchin, Boris Shiryaev, Grigory Yarygin & Ivan Tsvetkov
Published online: 09 Mar 2020
  • 993 Views
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Articles

Article
Does the Political Candidate’s Quality Lead to Satisfaction? Transposition of the SERVQUAL Model to Politics (VOTQUAL): Case of the Loyal Lebanese Voter
Walid J. Abou-Khalil & Georges M. Aoun
Published online: 18 Feb 2020
  • 273 Views
  • 4 CrossRef citations
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Articles

Article
“The Late Leader”: Influence of Political Leader’s Death on Their Evaluation
Milena Drzewiecka & Wojciech Cwalina
Published online: 18 Feb 2020
  • 256 Views
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Editorial

Editorial
Consistency and change in political marketing
Greg Simons
Published online: 10 Feb 2020
  • 1751 Views
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Free Access

Articles

Article
Policy and Political Marketing: Promoting Conflict as Policy
Greg Simons
Published online: 10 Feb 2020
  • 4113 Views
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Open Access

Original Articles

Article
Empowering the Party-Crasher: Donald J. Trump, the First 2016 GOP Presidential Debate, and the Twitter Marketplace for Political Campaigns
Michael Cornfield
Accepted author version posted online: 11 Sep 2017
  • 610 Views
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Original Articles

Article
Populism and Democratic Connectivism: The Trump and Sanders Nomination Campaigns
Michael J. Jensen & Henrik P. Bang
Accepted author version posted online: 11 Sep 2017
  • 417 Views
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Original Articles

Article
The Role of Social Media in the 2016 Iowa Caucuses
Daniela V. Dimitrova & Dianne G. Bystrom
Accepted author version posted online: 08 Sep 2017
  • 308 Views
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Original Articles

Article
Appeals to the Hispanic demographic: Targeting through Facebook autoplay videos by the Clinton campaign during the 2015/2016 presidential primaries
Edward Elder & Justin B. Phillips
Accepted author version posted online: 08 Sep 2017
  • 235 Views
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