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Journal of Advertising Volume 47, 2018 - Issue 2
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Articles

Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

Desirée SchmuckUniversity of Vienna, Vienna, AustriaView further author information
,
Jörg MatthesUniversity of Vienna, Vienna, AustriaCorrespondence[email protected]
View further author information
&
Brigitte NadererUniversity of Vienna, Vienna, AustriaView further author information
Pages 127-145 | Published online: 16 Apr 2018

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Taylor Jing Wen. (2021) Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective. Journal of Marketing Communications 27:6, pages 651-669.
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